The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM

Guest experience studies and the consequences towards behavioral intention have gained attention by recent scholars since the experience of guest play a big role in the success of an organization especially in resort setting. This consequently leads to resort businesses focusing on their guests‘ nee...

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Main Authors:	Hashim, Nurhazirah, Haque, A. K. M. Ahasanul
Format:	Conference or Workshop Item
Language:	English English
Published:	Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/8/60298-The%20Relationship%20between%20Service%20Experience%20Equity%20and%20Guests%E2%80%99%20Behavioral-Proceedings.pdf http://irep.iium.edu.my/60298/9/60298-%20The%20relationship%20between%20service%20experience%20equity-Abstract.pdf

id	iium-60298
recordtype	eprints
spelling	iium-602982018-07-10T04:46:13Z http://irep.iium.edu.my/60298/ The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM Hashim, Nurhazirah Haque, A. K. M. Ahasanul HF5001 Business. Business Administration Guest experience studies and the consequences towards behavioral intention have gained attention by recent scholars since the experience of guest play a big role in the success of an organization especially in resort setting. This consequently leads to resort businesses focusing on their guests‘ needs, wishes and desires to make their service hospitable, thus creating a true experience that leads to loyal resorts‘ guests. It is noted that Malaysia has a remarkable significance of the natural attractions to the tourists. Hence, the government highly increased initiatives to continue developing sustainable ecotourism and balancing the environment and development of resorts. This action makes the resorts owners creating favorable infrastructures in order to provide a memorable experience through the design of their resorts. Subsequently, the importance of the service experience equity is strictly undeniable. However, this issue is minimal considered by scholars and practitioners especially in Malaysia. Therefore, this study attempts to investigate the relationship between service experience equity and behavioral intention at eco-resorts. This study also aims to discover the new experience and phenomenon of ecotourism particularly in eco-resort setting in Malaysia. There is also an urgency to explain the new model pertaining to the antecedents of behavior intention among the tourists and guests staying at Malaysia‘s eco-resorts. This study is quantitative in nature and the selection of respondents is based on purposive sampling. With regards to the aim of this study, the result of the hypotheses is tested using partial least square of structural equation modeling (PLS-SEM) and several conclusions were achieved. Noticeably, the exogenous constructs (service experience equity) of this study showed significant influence on the endogenous variable (behavior intention) both individually and collectively. The finding of this study is recommended to enhance the guest experience equity in staying at eco-resorts and foster the remarkable image of eco-resorts among tourist to visit Malaysia. Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia 2017 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/60298/8/60298-The%20Relationship%20between%20Service%20Experience%20Equity%20and%20Guests%E2%80%99%20Behavioral-Proceedings.pdf application/pdf en http://irep.iium.edu.my/60298/9/60298-%20The%20relationship%20between%20service%20experience%20equity-Abstract.pdf Hashim, Nurhazirah and Haque, A. K. M. Ahasanul (2017) The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM. In: 3rd ABRA International Conference on Quality of Life, 14th-16th October 2017, Kuching, Malaysia. https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/929/pdf 10.21834/e-bpj.v2i6
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Hashim, Nurhazirah Haque, A. K. M. Ahasanul The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
description	Guest experience studies and the consequences towards behavioral intention have gained attention by recent scholars since the experience of guest play a big role in the success of an organization especially in resort setting. This consequently leads to resort businesses focusing on their guests‘ needs, wishes and desires to make their service hospitable, thus creating a true experience that leads to loyal resorts‘ guests. It is noted that Malaysia has a remarkable significance of the natural attractions to the tourists. Hence, the government highly increased initiatives to continue developing sustainable ecotourism and balancing the environment and development of resorts. This action makes the resorts owners creating favorable infrastructures in order to provide a memorable experience through the design of their resorts. Subsequently, the importance of the service experience equity is strictly undeniable. However, this issue is minimal considered by scholars and practitioners especially in Malaysia. Therefore, this study attempts to investigate the relationship between service experience equity and behavioral intention at eco-resorts. This study also aims to discover the new experience and phenomenon of ecotourism particularly in eco-resort setting in Malaysia. There is also an urgency to explain the new model pertaining to the antecedents of behavior intention among the tourists and guests staying at Malaysia‘s eco-resorts. This study is quantitative in nature and the selection of respondents is based on purposive sampling. With regards to the aim of this study, the result of the hypotheses is tested using partial least square of structural equation modeling (PLS-SEM) and several conclusions were achieved. Noticeably, the exogenous constructs (service experience equity) of this study showed significant influence on the endogenous variable (behavior intention) both individually and collectively. The finding of this study is recommended to enhance the guest experience equity in staying at eco-resorts and foster the remarkable image of eco-resorts among tourist to visit Malaysia.
format	Conference or Workshop Item
author	Hashim, Nurhazirah Haque, A. K. M. Ahasanul
author_facet	Hashim, Nurhazirah Haque, A. K. M. Ahasanul
author_sort	Hashim, Nurhazirah
title	The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
title_short	The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
title_full	The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
title_fullStr	The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
title_full_unstemmed	The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
title_sort	relationship between service experience equity and guests’ behavioral intention at eco-resorts: a study using pls-sem
publisher	Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia
publishDate	2017
url	http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/ http://irep.iium.edu.my/60298/8/60298-The%20Relationship%20between%20Service%20Experience%20Equity%20and%20Guests%E2%80%99%20Behavioral-Proceedings.pdf http://irep.iium.edu.my/60298/9/60298-%20The%20relationship%20between%20service%20experience%20equity-Abstract.pdf
first_indexed	2023-09-18T21:25:29Z
last_indexed	2023-09-18T21:25:29Z
_version_	1777412162720890880

The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM

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