Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives

Purpose – The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approach – The study is based on an empirica...

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Main Authors:	Rahman, Muhammad Sabbir, Hassan, Hasliza, Osman-Gani, AAhad M., Fattah, Fadi Abdel Muniem Abdel, Anwar, Md. Aftab
Format:	Article
Language:	English English
Published:	Emerald Publishing Limited 2017
Subjects:	L Education (General)
Online Access:	http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/1/Edu-tourist%E2%80%99s%20perceived%20service%20quality%20and%20perception.pdf http://irep.iium.edu.my/60465/7/60465-Edu-tourist%E2%80%99s%20perceived%20service%20quality-SCOPUS.pdf

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recordtype	eprints
spelling	iium-604652018-03-19T14:28:14Z http://irep.iium.edu.my/60465/ Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives Rahman, Muhammad Sabbir Hassan, Hasliza Osman-Gani, AAhad M. Fattah, Fadi Abdel Muniem Abdel Anwar, Md. Aftab L Education (General) Purpose – The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approach – The study is based on an empirical examination with applying multivariate data analysis. The data were collected through survey questionnaires and analysed by using structural equation modelling procedure. Findings – The survey result discovered that the relationship between perceived service quality and edu-tourist’s satisfaction was significant and positive. The relationship between edu-tourist’s satisfaction and intention to purchase was also significant and positive. Meanwhile, edu-tourist’s satisfaction partially mediates the relationship between their perceived service quality and intention to purchase. Nevertheless, this research also explored that the edu-tourist’s satisfaction plays a significant mediating effect in between the relationship of perception and intention to purchase. Research limitations/implications – This empirical study will contribute in understanding the behaviour of international students to construct the theoretical knowledge on the edu-tourism industry, which has been neglected in tourism research. Originality/value – The paper will be of use to the management and policymakers in the higher education sector in understanding the customer’s expectation for the edu-tourism destination. This study contributes to the growing literature on education travel destination, where the researchers investigated the role of tourist’s satisfaction by using perception and perceived service quality towards their intention to visit a destination for education tourism. In addition, understanding the role satisfaction on the relationship between perception and perceived service quality towards the purchase intention will make both scientific and practical contributions for the decision-makers. Emerald Publishing Limited 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/60465/1/Edu-tourist%E2%80%99s%20perceived%20service%20quality%20and%20perception.pdf application/pdf en http://irep.iium.edu.my/60465/7/60465-Edu-tourist%E2%80%99s%20perceived%20service%20quality-SCOPUS.pdf Rahman, Muhammad Sabbir and Hassan, Hasliza and Osman-Gani, AAhad M. and Fattah, Fadi Abdel Muniem Abdel and Anwar, Md. Aftab (2017) Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives. Tourism Review, 72 (2). pp. 156-170. ISSN 1660-5373 E-ISSN 1759-8451 http://www.emeraldinsight.com/doi/abs/10.1108/TR-12-2016-0057 10.1108/TR-12-2016-0057
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	L Education (General)
spellingShingle	L Education (General) Rahman, Muhammad Sabbir Hassan, Hasliza Osman-Gani, AAhad M. Fattah, Fadi Abdel Muniem Abdel Anwar, Md. Aftab Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
description	Purpose – The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approach – The study is based on an empirical examination with applying multivariate data analysis. The data were collected through survey questionnaires and analysed by using structural equation modelling procedure. Findings – The survey result discovered that the relationship between perceived service quality and edu-tourist’s satisfaction was significant and positive. The relationship between edu-tourist’s satisfaction and intention to purchase was also significant and positive. Meanwhile, edu-tourist’s satisfaction partially mediates the relationship between their perceived service quality and intention to purchase. Nevertheless, this research also explored that the edu-tourist’s satisfaction plays a significant mediating effect in between the relationship of perception and intention to purchase. Research limitations/implications – This empirical study will contribute in understanding the behaviour of international students to construct the theoretical knowledge on the edu-tourism industry, which has been neglected in tourism research. Originality/value – The paper will be of use to the management and policymakers in the higher education sector in understanding the customer’s expectation for the edu-tourism destination. This study contributes to the growing literature on education travel destination, where the researchers investigated the role of tourist’s satisfaction by using perception and perceived service quality towards their intention to visit a destination for education tourism. In addition, understanding the role satisfaction on the relationship between perception and perceived service quality towards the purchase intention will make both scientific and practical contributions for the decision-makers.
format	Article
author	Rahman, Muhammad Sabbir Hassan, Hasliza Osman-Gani, AAhad M. Fattah, Fadi Abdel Muniem Abdel Anwar, Md. Aftab
author_facet	Rahman, Muhammad Sabbir Hassan, Hasliza Osman-Gani, AAhad M. Fattah, Fadi Abdel Muniem Abdel Anwar, Md. Aftab
author_sort	Rahman, Muhammad Sabbir
title	Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
title_short	Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
title_full	Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
title_fullStr	Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
title_full_unstemmed	Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
title_sort	edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives
publisher	Emerald Publishing Limited
publishDate	2017
url	http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/ http://irep.iium.edu.my/60465/1/Edu-tourist%E2%80%99s%20perceived%20service%20quality%20and%20perception.pdf http://irep.iium.edu.my/60465/7/60465-Edu-tourist%E2%80%99s%20perceived%20service%20quality-SCOPUS.pdf
first_indexed	2023-09-18T21:25:44Z
last_indexed	2023-09-18T21:25:44Z
_version_	1777412178335236096

Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives

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