Exploring the influence of power in parasocial interaction between public figures and young adults

Exploring the influence of power in parasocial interaction between public figures and young adults

This book discussed the para-social interaction between young adults of IIUM and public figures of their choice. It considers the power distance as the determining factor that influence the para-social interaction between them. On another aspect, this study also looks at the attitudes that the young...

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Bibliographic Details
Main Authors: Ahmad, Nor Hasliza, Mokhtar, Nor Zainiyah Norita
Format: Book
Language:English
Published: IIUM Press 2017
Subjects:
GV Recreation Leisure
Online Access:http://irep.iium.edu.my/61684/
http://irep.iium.edu.my/61684/1/61684_Exploring%20the%20influence%20of%20power.pdf
id iium-61684
recordtype eprints
spelling iium-616842019-07-31T07:43:17Z http://irep.iium.edu.my/61684/ Exploring the influence of power in parasocial interaction between public figures and young adults Ahmad, Nor Hasliza Mokhtar, Nor Zainiyah Norita GV Recreation Leisure This book discussed the para-social interaction between young adults of IIUM and public figures of their choice. It considers the power distance as the determining factor that influence the para-social interaction between them. On another aspect, this study also looks at the attitudes that the young adults develop towards the public figures based on the influence of power of the public figures. To do so, an adaptation of Celebrity Worship Scale developed by McCutcheon et al (2002) with some alteration was used. Such modification was deemed necessary as the questionnaire is from Western country and making it localized helped to draw a more concrete conclusion. The results show that there is strong para-social interaction between young adults and public figures of their choice and the attitudes of the young adults towards public figures. IIUM Press 2017 Book NonPeerReviewed application/pdf en http://irep.iium.edu.my/61684/1/61684_Exploring%20the%20influence%20of%20power.pdf Ahmad, Nor Hasliza and Mokhtar, Nor Zainiyah Norita (2017) Exploring the influence of power in parasocial interaction between public figures and young adults. IIUM Press, Kuala Lumpur, Malaysia. ISBN 978-967-418-530-5
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Ahmad, Nor Hasliza
Mokhtar, Nor Zainiyah Norita
Exploring the influence of power in parasocial interaction between public figures and young adults
description This book discussed the para-social interaction between young adults of IIUM and public figures of their choice. It considers the power distance as the determining factor that influence the para-social interaction between them. On another aspect, this study also looks at the attitudes that the young adults develop towards the public figures based on the influence of power of the public figures. To do so, an adaptation of Celebrity Worship Scale developed by McCutcheon et al (2002) with some alteration was used. Such modification was deemed necessary as the questionnaire is from Western country and making it localized helped to draw a more concrete conclusion. The results show that there is strong para-social interaction between young adults and public figures of their choice and the attitudes of the young adults towards public figures.
format Book
author Ahmad, Nor Hasliza
Mokhtar, Nor Zainiyah Norita
author_facet Ahmad, Nor Hasliza
Mokhtar, Nor Zainiyah Norita
author_sort Ahmad, Nor Hasliza
title Exploring the influence of power in parasocial interaction between public figures and young adults
title_short Exploring the influence of power in parasocial interaction between public figures and young adults
title_full Exploring the influence of power in parasocial interaction between public figures and young adults
title_fullStr Exploring the influence of power in parasocial interaction between public figures and young adults
title_full_unstemmed Exploring the influence of power in parasocial interaction between public figures and young adults
title_sort exploring the influence of power in parasocial interaction between public figures and young adults
publisher IIUM Press
publishDate 2017
url http://irep.iium.edu.my/61684/
http://irep.iium.edu.my/61684/1/61684_Exploring%20the%20influence%20of%20power.pdf
first_indexed 2023-09-18T21:27:28Z
last_indexed 2023-09-18T21:27:28Z
_version_ 1777412287715344384

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