Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions
The paper focuses on the modelling attempt of willingness to pay for an improved bus service in selected cities and towns of Malaysia. Using responses from onboard intercept surveys, 1,130 samples of bus passengers have been analysed so as to arrive at a simplified model of how passengers trade o...
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Malaysian Institute of Planners
2017
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| Online Access: | http://irep.iium.edu.my/62978/ http://irep.iium.edu.my/62978/ http://irep.iium.edu.my/62978/1/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_article.pdf http://irep.iium.edu.my/62978/2/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_scopus.pdf |
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iium-629782018-04-10T08:11:49Z http://irep.iium.edu.my/62978/ Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions Bachok, Syahriah Ponrahono, Zakiah HE Transportation and Communications NA2542.35 Environmental aspect of architecture The paper focuses on the modelling attempt of willingness to pay for an improved bus service in selected cities and towns of Malaysia. Using responses from onboard intercept surveys, 1,130 samples of bus passengers have been analysed so as to arrive at a simplified model of how passengers trade off their money with possible upgrading of bus services elements. The willingness to pay among these bus riders was very low, despite the high expectation of improvements aspired by them. For service providers, fares are a function of travel time, travel distance and other operating costs. For passengers, the utility function is explained by costs, time, distance and various latent parameters. This paper highlights the significant results of chi-square analysis at various confidence levels. However, modelling the exact utility function of preferences for staggered increased in fares could not be carried out successfully at 95 percent confidence level, due to the relatively small number of respondents stating their and/or undecided response to willingness to pay for the additional fare rate. The issue of non-response to hypothetical survey questions is also raised, explaining the difficulties in modelling this choice behaviour. Malaysian Institute of Planners 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/62978/1/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_article.pdf application/pdf en http://irep.iium.edu.my/62978/2/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_scopus.pdf Bachok, Syahriah and Ponrahono, Zakiah (2017) Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions. Planning Malaysia: Journal of the Malaysian Institute of Planners, 15 (1). pp. 333-346. ISSN 1675-6215 http://www.planningmalaysia.org/index.php/pmj/article/view/250/230 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English English |
| topic |
HE Transportation and Communications NA2542.35 Environmental aspect of architecture |
| spellingShingle |
HE Transportation and Communications NA2542.35 Environmental aspect of architecture Bachok, Syahriah Ponrahono, Zakiah Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions |
| description |
The paper focuses on the modelling attempt of willingness to pay for an improved
bus service in selected cities and towns of Malaysia. Using responses from onboard
intercept surveys, 1,130 samples of bus passengers have been analysed so
as to arrive at a simplified model of how passengers trade off their money with
possible upgrading of bus services elements. The willingness to pay among these
bus riders was very low, despite the high expectation of improvements aspired by
them. For service providers, fares are a function of travel time, travel distance
and other operating costs. For passengers, the utility function is explained by
costs, time, distance and various latent parameters. This paper highlights the
significant results of chi-square analysis at various confidence levels. However,
modelling the exact utility function of preferences for staggered increased in fares
could not be carried out successfully at 95 percent confidence level, due to the
relatively small number of respondents stating their and/or undecided response to
willingness to pay for the additional fare rate. The issue of non-response to
hypothetical survey questions is also raised, explaining the difficulties in
modelling this choice behaviour. |
| format |
Article |
| author |
Bachok, Syahriah Ponrahono, Zakiah |
| author_facet |
Bachok, Syahriah Ponrahono, Zakiah |
| author_sort |
Bachok, Syahriah |
| title |
Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions |
| title_short |
Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions |
| title_full |
Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions |
| title_fullStr |
Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions |
| title_full_unstemmed |
Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions |
| title_sort |
modelling willingness to pay for improved public transport services: the challenges of non-response to stated preference hypothetical questions |
| publisher |
Malaysian Institute of Planners |
| publishDate |
2017 |
| url |
http://irep.iium.edu.my/62978/ http://irep.iium.edu.my/62978/ http://irep.iium.edu.my/62978/1/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_article.pdf http://irep.iium.edu.my/62978/2/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_scopus.pdf |
| first_indexed |
2023-09-18T21:29:16Z |
| last_indexed |
2023-09-18T21:29:16Z |
| _version_ |
1777412400851451904 |