Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
Aims: Despite an increased popularity of print and electronic media applications, there is a paucity of data reflecting doctors’ opinions regarding efficient utilization of these resources for the betterment of public health. Hence, this study aimed to investigate the perception of physicians tow...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Medknow Publications
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/63344/ http://irep.iium.edu.my/63344/ http://irep.iium.edu.my/63344/ http://irep.iium.edu.my/63344/1/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media.pdf http://irep.iium.edu.my/63344/2/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media_SCOPUS.pdf |
| Summary: | Aims: Despite an increased popularity of print and electronic media applications,
there is a paucity of data reflecting doctors’ opinions regarding efficient utilization
of these resources for the betterment of public health. Hence, this study aimed to
investigate the perception of physicians toward the effect of electronic and print
media on the health status of patients. Setting and Design: The current research
is a cross-sectional study conducted from January 2015 to July 2015. The study
population comprised physicians rendering their services in different hospitals
of Karachi, Pakistan, selected by the nonprobability convenience sampling
technique. In this study, 500 questionnaires were distributed through email or
direct correspondence. Methods and Materials: Physicians’ perception toward the
impact of electronic and print media on the health status of patients was assessed
with a 20-item questionnaire. Different demographic characteristics, such as age,
gender, institution, position, and experience of respondents, were recorded.
Quantitative data were analyzed with the use of Statistical Package for Social
Sciences, version 20.0 (SPSS, Chicago, IL). The association of the demographic
characteristics of the responses of physicians was determined by one-way
ANOVA using 0.05 level of significance. Results: In this study, 254 physicians
provided consent to show their responses for research purposes. A response
rate of 50.8% was obtained. Nearly one-third of the respondents negated that
patients get health benefit using electronic and print media. The majority did
not consider electronic and print media as lifestyle-modifying factors. Physicians
thought that patients particularly do not rely on mass media for acquiring health
information and consider healthcare professionals as unswerving information
resource. Conclusions: Mass media can be productive resources to augment
awareness among patients, although physicians seem unconvinced about the
extended usage of print/electronic media. |
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