Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives

Aims: Despite an increased popularity of print and electronic media applications, there is a paucity of data reflecting doctors’ opinions regarding efficient utilization of these resources for the betterment of public health. Hence, this study aimed to investigate the perception of physicians tow...

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Main Authors: Shakeel, Sadia, Nesar, Shagufta, Rahim, Najia, Iffat, Wajiha, Ahmed, Hafiza Fouzia, Rizvi, Mehwish, Jamshed, Shazia Qasim
Format: Article
Language:English
English
Published: Medknow Publications 2017
Subjects:
Online Access:http://irep.iium.edu.my/63344/
http://irep.iium.edu.my/63344/
http://irep.iium.edu.my/63344/
http://irep.iium.edu.my/63344/1/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media.pdf
http://irep.iium.edu.my/63344/2/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media_SCOPUS.pdf
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spelling iium-633442018-07-10T10:05:22Z http://irep.iium.edu.my/63344/ Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives Shakeel, Sadia Nesar, Shagufta Rahim, Najia Iffat, Wajiha Ahmed, Hafiza Fouzia Rizvi, Mehwish Jamshed, Shazia Qasim RS Pharmacy and materia medica Aims: Despite an increased popularity of print and electronic media applications, there is a paucity of data reflecting doctors’ opinions regarding efficient utilization of these resources for the betterment of public health. Hence, this study aimed to investigate the perception of physicians toward the effect of electronic and print media on the health status of patients. Setting and Design: The current research is a cross-sectional study conducted from January 2015 to July 2015. The study population comprised physicians rendering their services in different hospitals of Karachi, Pakistan, selected by the nonprobability convenience sampling technique. In this study, 500 questionnaires were distributed through email or direct correspondence. Methods and Materials: Physicians’ perception toward the impact of electronic and print media on the health status of patients was assessed with a 20-item questionnaire. Different demographic characteristics, such as age, gender, institution, position, and experience of respondents, were recorded. Quantitative data were analyzed with the use of Statistical Package for Social Sciences, version 20.0 (SPSS, Chicago, IL). The association of the demographic characteristics of the responses of physicians was determined by one-way ANOVA using 0.05 level of significance. Results: In this study, 254 physicians provided consent to show their responses for research purposes. A response rate of 50.8% was obtained. Nearly one-third of the respondents negated that patients get health benefit using electronic and print media. The majority did not consider electronic and print media as lifestyle-modifying factors. Physicians thought that patients particularly do not rely on mass media for acquiring health information and consider healthcare professionals as unswerving information resource. Conclusions: Mass media can be productive resources to augment awareness among patients, although physicians seem unconvinced about the extended usage of print/electronic media. Medknow Publications 2017-12-10 Article PeerReviewed application/pdf en http://irep.iium.edu.my/63344/1/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media.pdf application/pdf en http://irep.iium.edu.my/63344/2/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media_SCOPUS.pdf Shakeel, Sadia and Nesar, Shagufta and Rahim, Najia and Iffat, Wajiha and Ahmed, Hafiza Fouzia and Rizvi, Mehwish and Jamshed, Shazia Qasim (2017) Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives. Journal of Pharmacy and Bioallied Sciences, 9 (4 (Oct-Dec)). pp. 266-271. ISSN 0976-4879 http://www.jpbsonline.org/article.asp?issn=0975-7406;year=2017;volume=9;issue=4;spage=266;epage=271;aulast=Shakeel;type=0 10.4103/JPBS.JPBS_327_16
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
English
topic RS Pharmacy and materia medica
spellingShingle RS Pharmacy and materia medica
Shakeel, Sadia
Nesar, Shagufta
Rahim, Najia
Iffat, Wajiha
Ahmed, Hafiza Fouzia
Rizvi, Mehwish
Jamshed, Shazia Qasim
Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
description Aims: Despite an increased popularity of print and electronic media applications, there is a paucity of data reflecting doctors’ opinions regarding efficient utilization of these resources for the betterment of public health. Hence, this study aimed to investigate the perception of physicians toward the effect of electronic and print media on the health status of patients. Setting and Design: The current research is a cross-sectional study conducted from January 2015 to July 2015. The study population comprised physicians rendering their services in different hospitals of Karachi, Pakistan, selected by the nonprobability convenience sampling technique. In this study, 500 questionnaires were distributed through email or direct correspondence. Methods and Materials: Physicians’ perception toward the impact of electronic and print media on the health status of patients was assessed with a 20-item questionnaire. Different demographic characteristics, such as age, gender, institution, position, and experience of respondents, were recorded. Quantitative data were analyzed with the use of Statistical Package for Social Sciences, version 20.0 (SPSS, Chicago, IL). The association of the demographic characteristics of the responses of physicians was determined by one-way ANOVA using 0.05 level of significance. Results: In this study, 254 physicians provided consent to show their responses for research purposes. A response rate of 50.8% was obtained. Nearly one-third of the respondents negated that patients get health benefit using electronic and print media. The majority did not consider electronic and print media as lifestyle-modifying factors. Physicians thought that patients particularly do not rely on mass media for acquiring health information and consider healthcare professionals as unswerving information resource. Conclusions: Mass media can be productive resources to augment awareness among patients, although physicians seem unconvinced about the extended usage of print/electronic media.
format Article
author Shakeel, Sadia
Nesar, Shagufta
Rahim, Najia
Iffat, Wajiha
Ahmed, Hafiza Fouzia
Rizvi, Mehwish
Jamshed, Shazia Qasim
author_facet Shakeel, Sadia
Nesar, Shagufta
Rahim, Najia
Iffat, Wajiha
Ahmed, Hafiza Fouzia
Rizvi, Mehwish
Jamshed, Shazia Qasim
author_sort Shakeel, Sadia
title Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
title_short Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
title_full Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
title_fullStr Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
title_full_unstemmed Utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
title_sort utilization and impact of electronic and print media on the patients’ health status: physicians’ perspectives
publisher Medknow Publications
publishDate 2017
url http://irep.iium.edu.my/63344/
http://irep.iium.edu.my/63344/
http://irep.iium.edu.my/63344/
http://irep.iium.edu.my/63344/1/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media.pdf
http://irep.iium.edu.my/63344/2/63344_Utilization%20and%20Impact%20of%20Electronic%20and%20Print%20Media_SCOPUS.pdf
first_indexed 2023-09-18T21:29:51Z
last_indexed 2023-09-18T21:29:51Z
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