The use of shopping apps among smartphone users in China: A structural equation modelling approach

Along with the continuous advancement of technology, people are enjoying the benefits of implementing it in their daily lives. Using smartphone applications (apps) to shop is growing dramatically and creating new business opportunities for vendors. The main purpose of this accomplish a measurement m...

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Main Authors:	Jan, Muhammad Tahir, Yao, Li Yao
Format:	Article
Language:	English
Published:	Faculty of Economics and Business, Trisakti University 2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/63586/ http://irep.iium.edu.my/63586/ http://irep.iium.edu.my/63586/1/The%20Use%20of%20Shopping%20Apps%20among%20Smartphone%20Users%20in%20China.pdf

id	iium-63586
recordtype	eprints
spelling	iium-635862018-05-15T03:34:36Z http://irep.iium.edu.my/63586/ The use of shopping apps among smartphone users in China: A structural equation modelling approach Jan, Muhammad Tahir Yao, Li Yao HF5001 Business. Business Administration Along with the continuous advancement of technology, people are enjoying the benefits of implementing it in their daily lives. Using smartphone applications (apps) to shop is growing dramatically and creating new business opportunities for vendors. The main purpose of this accomplish a measurement model of the use of mobile shopping apps among smartphone users in China through extended technology acceptance model (TAM). Smartphone users from mainland China who use the m-shopping applications were selected randomly for data collection. The questionnaire was distributed through a survey website. A number of 281 smartphone users participated in this online survey and 234 of them were selected for final data analysis. The data was analysed by two statistical tools, which are IBM SPSS Statistics 24 and AMOS 24. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were utilized to measure construct reliability and validity. Structural equation modelling (SEM) was deployed for inferential data analysis. The finding presented that perceived usefulness (PU), perceived ease of use (PEoU), information on mobile apps (IoMA) and perceived enjoyment are all influential factors for consumers to use m-shopping apps. Especially the perceived enjoyment (PE) and IoMA have an influence on usage. However, the performances of these three constructs are not executed well in term of consumer satisfaction. Faculty of Economics and Business, Trisakti University 2018-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/63586/1/The%20Use%20of%20Shopping%20Apps%20among%20Smartphone%20Users%20in%20China.pdf Jan, Muhammad Tahir and Yao, Li Yao (2018) The use of shopping apps among smartphone users in China: A structural equation modelling approach. International Journal of Small and Medium Enterprises and Business Sustainability, 3 (1). pp. 1-23. E-ISSN 2442-9368 http://www.usakti-cisbucs.com/index.php/volume-03-number-01-march-2018/102-the-use-of-shopping-apps-among-smartphone-users-in-china-a-structural-equation-modelling-approach
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Jan, Muhammad Tahir Yao, Li Yao The use of shopping apps among smartphone users in China: A structural equation modelling approach
description	Along with the continuous advancement of technology, people are enjoying the benefits of implementing it in their daily lives. Using smartphone applications (apps) to shop is growing dramatically and creating new business opportunities for vendors. The main purpose of this accomplish a measurement model of the use of mobile shopping apps among smartphone users in China through extended technology acceptance model (TAM). Smartphone users from mainland China who use the m-shopping applications were selected randomly for data collection. The questionnaire was distributed through a survey website. A number of 281 smartphone users participated in this online survey and 234 of them were selected for final data analysis. The data was analysed by two statistical tools, which are IBM SPSS Statistics 24 and AMOS 24. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were utilized to measure construct reliability and validity. Structural equation modelling (SEM) was deployed for inferential data analysis. The finding presented that perceived usefulness (PU), perceived ease of use (PEoU), information on mobile apps (IoMA) and perceived enjoyment are all influential factors for consumers to use m-shopping apps. Especially the perceived enjoyment (PE) and IoMA have an influence on usage. However, the performances of these three constructs are not executed well in term of consumer satisfaction.
format	Article
author	Jan, Muhammad Tahir Yao, Li Yao
author_facet	Jan, Muhammad Tahir Yao, Li Yao
author_sort	Jan, Muhammad Tahir
title	The use of shopping apps among smartphone users in China: A structural equation modelling approach
title_short	The use of shopping apps among smartphone users in China: A structural equation modelling approach
title_full	The use of shopping apps among smartphone users in China: A structural equation modelling approach
title_fullStr	The use of shopping apps among smartphone users in China: A structural equation modelling approach
title_full_unstemmed	The use of shopping apps among smartphone users in China: A structural equation modelling approach
title_sort	use of shopping apps among smartphone users in china: a structural equation modelling approach
publisher	Faculty of Economics and Business, Trisakti University
publishDate	2018
url	http://irep.iium.edu.my/63586/ http://irep.iium.edu.my/63586/ http://irep.iium.edu.my/63586/1/The%20Use%20of%20Shopping%20Apps%20among%20Smartphone%20Users%20in%20China.pdf
first_indexed	2023-09-18T21:30:11Z
last_indexed	2023-09-18T21:30:11Z
_version_	1777412458609115136

The use of shopping apps among smartphone users in China: A structural equation modelling approach

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