The use of shopping apps among smartphone users in China: A structural equation modelling approach
Along with the continuous advancement of technology, people are enjoying the benefits of implementing it in their daily lives. Using smartphone applications (apps) to shop is growing dramatically and creating new business opportunities for vendors. The main purpose of this accomplish a measurement m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Business, Trisakti University
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/63586/ http://irep.iium.edu.my/63586/ http://irep.iium.edu.my/63586/1/The%20Use%20of%20Shopping%20Apps%20among%20Smartphone%20Users%20in%20China.pdf |