Public relation activities in Islamic banking industry: an approach of circuit of culture (COC) model
Purpose – This paper has adopted Circuit of Culture (COC) model as theoretical framework to examine the role of religion in influencing the public relations activity of Islamic banking institutions in Malaysia. Design/methodology/approach – A narrative analysis is used in this study. This analysis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English English |
| Published: |
Emerald Group Publishing Ltd.
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/63704/ http://irep.iium.edu.my/63704/ http://irep.iium.edu.my/63704/ http://irep.iium.edu.my/63704/1/63704_Public%20relation%20activities%20in%20Islamic%20banking.pdf http://irep.iium.edu.my/63704/2/63704_Public%20relation%20activities%20in%20Islamic%20banking_SCOPUS.pdf http://irep.iium.edu.my/63704/13/63704_Public%20relation%20activities%20in%20Islamic%20banking_WOS.pdf |