Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing choice and satisfying procedure. On this basis, the purpose of...
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Allied Business Academies
2017
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| Online Access: | http://irep.iium.edu.my/63717/ http://irep.iium.edu.my/63717/ http://irep.iium.edu.my/63717/1/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf |
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iium-637172018-05-15T09:41:40Z http://irep.iium.edu.my/63717/ Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh Talukder, Kamarul Islam Jan, Muhammad Tahir HF5001 Business. Business Administration Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing choice and satisfying procedure. On this basis, the purpose of the study is to more focus on the factors that influence sales people’s performance in mobile phone service providers. This paper used structural equation modelling (SEM) approach to test the research model. A primary data was collected using self-administered questions from mobile phone service operator in Dhaka city. The sample included 262 active sales people using a purposive sampling technique. The results revealed that intrinsic motivation, extrinsic motivation, organizational commitment and compensation had a significant relationship with sales people’s performance, whilst, job satisfaction has not significant impact on sales people’s performance. This study contributes a foundation for future research in achieving the objective of this study and fast developing mobile phone service industry. Allied Business Academies 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/63717/1/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf Talukder, Kamarul Islam and Jan, Muhammad Tahir (2017) Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh. Academy of Marketing Studies Journal, 21 (2). pp. 1-20. ISSN 1095-6298 E-ISSN 1528-2678 https://www.abacademies.org/articles/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5001 Business. Business Administration |
| spellingShingle |
HF5001 Business. Business Administration Talukder, Kamarul Islam Jan, Muhammad Tahir Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh |
| description |
Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing choice and satisfying procedure. On this basis, the purpose of the study is to more focus on the factors that influence sales people’s performance in mobile phone service providers. This paper used structural equation modelling (SEM) approach to test the research model. A primary data was collected using self-administered questions from mobile phone service operator in Dhaka city. The sample included 262 active sales people using a purposive sampling technique. The results revealed that intrinsic motivation, extrinsic motivation, organizational commitment and compensation had a significant relationship with sales people’s performance, whilst, job satisfaction has not significant impact on sales people’s performance. This study contributes a foundation for future research in achieving the objective of this study and fast developing mobile phone service industry. |
| format |
Article |
| author |
Talukder, Kamarul Islam Jan, Muhammad Tahir |
| author_facet |
Talukder, Kamarul Islam Jan, Muhammad Tahir |
| author_sort |
Talukder, Kamarul Islam |
| title |
Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh |
| title_short |
Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh |
| title_full |
Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh |
| title_fullStr |
Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh |
| title_full_unstemmed |
Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh |
| title_sort |
factors influencing sales people’s performance: a study of mobile service providers in bangladesh |
| publisher |
Allied Business Academies |
| publishDate |
2017 |
| url |
http://irep.iium.edu.my/63717/ http://irep.iium.edu.my/63717/ http://irep.iium.edu.my/63717/1/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf |
| first_indexed |
2023-09-18T21:30:21Z |
| last_indexed |
2023-09-18T21:30:21Z |
| _version_ |
1777412469324513280 |