White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study

The slogan “Qu Puteh, Qu Puteh, Barulah Putih” and “DeHerbs, Terlajak Laris” had created a phenomenon in Malaysia. People are becoming obsessed with whitening and slimming products as well as products that claim to cure various diseases. Social media has been effectively used as a platform to market...

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Main Authors:	Safuan, Sahida, Abdul Ghani Azmi, Ida Madieha, Ismail, Suzi Fadhilah, Abd. Jalil, Juriah, Daud, Mahyuddin
Format:	Conference or Workshop Item
Language:	English English
Published:	2018
Subjects:	K Law (General)
Online Access:	http://irep.iium.edu.my/64063/ http://irep.iium.edu.my/64063/ http://irep.iium.edu.my/64063/3/20180604101601729.pdf http://irep.iium.edu.my/64063/13/64063_White%2C%20Slim%20and%20100%25%20Cure-paper.pdf

id	iium-64063
recordtype	eprints
spelling	iium-640632018-06-28T00:55:02Z http://irep.iium.edu.my/64063/ White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study Safuan, Sahida Abdul Ghani Azmi, Ida Madieha Ismail, Suzi Fadhilah Abd. Jalil, Juriah Daud, Mahyuddin K Law (General) The slogan “Qu Puteh, Qu Puteh, Barulah Putih” and “DeHerbs, Terlajak Laris” had created a phenomenon in Malaysia. People are becoming obsessed with whitening and slimming products as well as products that claim to cure various diseases. Social media has been effectively used as a platform to market these products. It is observed that some online seller in attracting customers’ attention has advertised numerous claims. To some extent, there are sellers that claim that their product able to cure diseases that science had yet to find cure for such as cancer and diabetics. The popular marketing strategy by displaying the testimony of the users allows the producers to make profit out of the unproven claims of their products. As nutraceuticals could falls under the food category, no clinical trial is needed before marketing the product. At the end of the day, consumer is at risk of paying for a product that is overrated and may not actually benefit them. This paper aims to explore the current regulation on use of health claim in the product advertisemnt in Malaysia as well as to make comparison with other jurisdiction that is Japan. The study adopts a qualitative approach that includes doctrinal analysis and semi-structured interviews with relevant authorities. As Malaysia is aimed to be the world class-leading supplier for nutraceutical products under the Economic Transformation Programme’s Agriculture National Key Economic Area, there is a need to upgrade the local herbal supplements in the sense that any health claims must be supported by clinical evidence. Thus, a proper regulation in restraining such producers from advertising unsupported health claim is highly needed and required in protecting the consumers’ interests. 2018-04-11 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/64063/3/20180604101601729.pdf application/pdf en http://irep.iium.edu.my/64063/13/64063_White%2C%20Slim%20and%20100%25%20Cure-paper.pdf Safuan, Sahida and Abdul Ghani Azmi, Ida Madieha and Ismail, Suzi Fadhilah and Abd. Jalil, Juriah and Daud, Mahyuddin (2018) White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study. In: 7th International Conference on Law and Society (ICLAS 7), 11th-13th April 2018, Kota Kinabalu, Sabah. (Unpublished) https://iclas2018.org/parallel-sessions/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	K Law (General)
spellingShingle	K Law (General) Safuan, Sahida Abdul Ghani Azmi, Ida Madieha Ismail, Suzi Fadhilah Abd. Jalil, Juriah Daud, Mahyuddin White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
description	The slogan “Qu Puteh, Qu Puteh, Barulah Putih” and “DeHerbs, Terlajak Laris” had created a phenomenon in Malaysia. People are becoming obsessed with whitening and slimming products as well as products that claim to cure various diseases. Social media has been effectively used as a platform to market these products. It is observed that some online seller in attracting customers’ attention has advertised numerous claims. To some extent, there are sellers that claim that their product able to cure diseases that science had yet to find cure for such as cancer and diabetics. The popular marketing strategy by displaying the testimony of the users allows the producers to make profit out of the unproven claims of their products. As nutraceuticals could falls under the food category, no clinical trial is needed before marketing the product. At the end of the day, consumer is at risk of paying for a product that is overrated and may not actually benefit them. This paper aims to explore the current regulation on use of health claim in the product advertisemnt in Malaysia as well as to make comparison with other jurisdiction that is Japan. The study adopts a qualitative approach that includes doctrinal analysis and semi-structured interviews with relevant authorities. As Malaysia is aimed to be the world class-leading supplier for nutraceutical products under the Economic Transformation Programme’s Agriculture National Key Economic Area, there is a need to upgrade the local herbal supplements in the sense that any health claims must be supported by clinical evidence. Thus, a proper regulation in restraining such producers from advertising unsupported health claim is highly needed and required in protecting the consumers’ interests.
format	Conference or Workshop Item
author	Safuan, Sahida Abdul Ghani Azmi, Ida Madieha Ismail, Suzi Fadhilah Abd. Jalil, Juriah Daud, Mahyuddin
author_facet	Safuan, Sahida Abdul Ghani Azmi, Ida Madieha Ismail, Suzi Fadhilah Abd. Jalil, Juriah Daud, Mahyuddin
author_sort	Safuan, Sahida
title	White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
title_short	White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
title_full	White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
title_fullStr	White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
title_full_unstemmed	White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
title_sort	white, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
publishDate	2018
url	http://irep.iium.edu.my/64063/ http://irep.iium.edu.my/64063/ http://irep.iium.edu.my/64063/3/20180604101601729.pdf http://irep.iium.edu.my/64063/13/64063_White%2C%20Slim%20and%20100%25%20Cure-paper.pdf
first_indexed	2023-09-18T21:30:51Z
last_indexed	2023-09-18T21:30:51Z
_version_	1777412500902379520

White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study

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