White, slim and 100% cure, misleading health claims of nutraceuticals: a comparative study
The slogan “Qu Puteh, Qu Puteh, Barulah Putih” and “DeHerbs, Terlajak Laris” had created a phenomenon in Malaysia. People are becoming obsessed with whitening and slimming products as well as products that claim to cure various diseases. Social media has been effectively used as a platform to market...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/64063/ http://irep.iium.edu.my/64063/ http://irep.iium.edu.my/64063/3/20180604101601729.pdf http://irep.iium.edu.my/64063/13/64063_White%2C%20Slim%20and%20100%25%20Cure-paper.pdf |