User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia

The mainstream use of social media has impacted the library as it has been identified to be an efficient platform for libraries to foster networking and enhance engagement with their user community. The unique characteristics of social media with ‘high tech’, ‘interactive’ blend with the ‘human touc...

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Main Authors:	Shafawi, Sharyna, Hassan, Basri
Format:	Article
Language:	English English
Published:	University of Idaho Library 2018
Subjects:	LB1044 Internet in Education ZA4050 Electronic information resources
Online Access:	http://irep.iium.edu.my/64505/ http://irep.iium.edu.my/64505/ http://irep.iium.edu.my/64505/1/64505_User%20Engagement%20with%20Social%20Media%2C%20Implication.pdf http://irep.iium.edu.my/64505/2/64505_User%20Engagement%20with%20Social%20Media%2C%20Implication_SCOPUS.pdf

id	iium-64505
recordtype	eprints
spelling	iium-645052018-10-04T01:46:09Z http://irep.iium.edu.my/64505/ User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia Shafawi, Sharyna Hassan, Basri LB1044 Internet in Education ZA4050 Electronic information resources The mainstream use of social media has impacted the library as it has been identified to be an efficient platform for libraries to foster networking and enhance engagement with their user community. The unique characteristics of social media with ‘high tech’, ‘interactive’ blend with the ‘human touch’ give a valuable means for libraries to provide information resources and services beyond their physical walls. However, despite its widespread usage, an engagement rate on social media is still low among library users and evaluation of social media use is still elusive and scarce in the library literature. Prior studies have yet to reveal to what extent the presence of social media triggers users’ awareness and influence their engagement. Subsequently, how it further impacts the actual library usage among end-users. Therefore, the present study attempts to investigate the factors that drive users’ engagement with social media and further examine the relationship of users’ engagement with social media and actual library use from both users and librarians’ perspectives. A mixed method approach was employed, and the study population consists of selected State Public and Academic Libraries in Malaysia. The integration of DeLone and McLean’s Information Systems Success Model (ISSM), Perceived Interactivity (PI) and Consumer Online Engagement (COE) models were adapted to establish the direction of the research. A total of 334 respondents which consisted of library users; and 11 interview participants comprise of professional librarians. The statistical data was analysed usingSPSSand SmartPLS, while thematic analysis was employed for the qualitative approach. The findings indicated that Information Quality, Perceived Interactivity, and Perceived Net Benefit have empirically proven to be significant predictors of users’ engagement with social media. The study also revealed that two dimensions of online engagement (affective and behavioural) have a positive and statistically significant effect on actual library use; while cognitive engagement proves to be insignificant. The study is significant in providing libraries a holistic overview about determinants of social media engagement and offers guidelines on evaluation of library social media. It also explored the potential and gauges the prospective areas of improvement for harnessing the use of library resources and services in meeting users’ ever-changing needs. Finally, the study proposed a framework for social media engagement evaluation for libraries which act as a benchmark to determine the best social media platforms to be adopted by libraries. Furthermore, the proposed criteria can be applied to increase users’ awareness and greater users’ engagement of library services. University of Idaho Library 2018-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/64505/1/64505_User%20Engagement%20with%20Social%20Media%2C%20Implication.pdf application/pdf en http://irep.iium.edu.my/64505/2/64505_User%20Engagement%20with%20Social%20Media%2C%20Implication_SCOPUS.pdf Shafawi, Sharyna and Hassan, Basri (2018) User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia. Library Philosophy and Practice, 2018. pp. 1-31. ISSN 1522-0222 https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=5097&context=libphilprac
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	LB1044 Internet in Education ZA4050 Electronic information resources
spellingShingle	LB1044 Internet in Education ZA4050 Electronic information resources Shafawi, Sharyna Hassan, Basri User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia
description	The mainstream use of social media has impacted the library as it has been identified to be an efficient platform for libraries to foster networking and enhance engagement with their user community. The unique characteristics of social media with ‘high tech’, ‘interactive’ blend with the ‘human touch’ give a valuable means for libraries to provide information resources and services beyond their physical walls. However, despite its widespread usage, an engagement rate on social media is still low among library users and evaluation of social media use is still elusive and scarce in the library literature. Prior studies have yet to reveal to what extent the presence of social media triggers users’ awareness and influence their engagement. Subsequently, how it further impacts the actual library usage among end-users. Therefore, the present study attempts to investigate the factors that drive users’ engagement with social media and further examine the relationship of users’ engagement with social media and actual library use from both users and librarians’ perspectives. A mixed method approach was employed, and the study population consists of selected State Public and Academic Libraries in Malaysia. The integration of DeLone and McLean’s Information Systems Success Model (ISSM), Perceived Interactivity (PI) and Consumer Online Engagement (COE) models were adapted to establish the direction of the research. A total of 334 respondents which consisted of library users; and 11 interview participants comprise of professional librarians. The statistical data was analysed usingSPSSand SmartPLS, while thematic analysis was employed for the qualitative approach. The findings indicated that Information Quality, Perceived Interactivity, and Perceived Net Benefit have empirically proven to be significant predictors of users’ engagement with social media. The study also revealed that two dimensions of online engagement (affective and behavioural) have a positive and statistically significant effect on actual library use; while cognitive engagement proves to be insignificant. The study is significant in providing libraries a holistic overview about determinants of social media engagement and offers guidelines on evaluation of library social media. It also explored the potential and gauges the prospective areas of improvement for harnessing the use of library resources and services in meeting users’ ever-changing needs. Finally, the study proposed a framework for social media engagement evaluation for libraries which act as a benchmark to determine the best social media platforms to be adopted by libraries. Furthermore, the proposed criteria can be applied to increase users’ awareness and greater users’ engagement of library services.
format	Article
author	Shafawi, Sharyna Hassan, Basri
author_facet	Shafawi, Sharyna Hassan, Basri
author_sort	Shafawi, Sharyna
title	User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia
title_short	User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia
title_full	User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia
title_fullStr	User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia
title_full_unstemmed	User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia
title_sort	user engagement with social media, implication on the library usage: a case of selected public and academic libraries in malaysia
publisher	University of Idaho Library
publishDate	2018
url	http://irep.iium.edu.my/64505/ http://irep.iium.edu.my/64505/ http://irep.iium.edu.my/64505/1/64505_User%20Engagement%20with%20Social%20Media%2C%20Implication.pdf http://irep.iium.edu.my/64505/2/64505_User%20Engagement%20with%20Social%20Media%2C%20Implication_SCOPUS.pdf
first_indexed	2023-09-18T21:31:32Z
last_indexed	2023-09-18T21:31:32Z
_version_	1777412543632900096

User engagement with social media, implication on the library usage: a case of selected public and academic libraries in Malaysia

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