Impact of external factors on determining E-commerce benefits among SMEs in Malaysia
This paper examines how the external factors – i.e. customers, competitors – that driven Malaysian SMEs to adopt E-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to adopt E-Commerce by customers demand are less like...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/64624/ http://irep.iium.edu.my/64624/ http://irep.iium.edu.my/64624/ http://irep.iium.edu.my/64624/1/FRGS%202018%20%28Dr.%20Mira%29.pdf |