Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP

Purpose This paper aims to measure the level of importance and satisfaction on a number of items in the day-to-day running of the halal parks in Malaysia and to rank a selected halal parks on the basis of a number of performance criteria. Design/methodology/approach An importance-performance an...

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Main Authors:	Islam, Rafikul, El Madkouri, Fatima
Format:	Article
Language:	English English English
Published:	Emerald Group Publishing Ltd. 2018
Subjects:	HB126.4 Islamic Economics
Online Access:	http://irep.iium.edu.my/64792/ http://irep.iium.edu.my/64792/ http://irep.iium.edu.my/64792/1/64792_Assessing%20and%20ranking%20HALMAS.pdf http://irep.iium.edu.my/64792/2/64792_Assessing%20and%20ranking%20HALMAS_SCOPUS.pdf http://irep.iium.edu.my/64792/3/64792_Assessing%20and%20ranking%20HALMAS_WOS.pdf

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spelling	iium-647922018-07-12T08:33:57Z http://irep.iium.edu.my/64792/ Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP Islam, Rafikul El Madkouri, Fatima HB126.4 Islamic Economics Purpose This paper aims to measure the level of importance and satisfaction on a number of items in the day-to-day running of the halal parks in Malaysia and to rank a selected halal parks on the basis of a number of performance criteria. Design/methodology/approach An importance-performance analysis (IPA) approach was adopted to focus on the areas requiring remedial actions for the halal parks. Further, the HALMAS (the accredited halal parks) parks ranking criteria have been identified and the absolute measurement process of analytic hierarchy process (AHP) has been applied to complete the ranking exercise. Findings IPA surfaced 16 items that require remedial actions for successful operations of HALMAS parks; these are related to infrastructure, facilities, logistics, local support authorities and the role of halal develop corporation. On the other hand, there were seven criteria to rank the HALMAS parks. Research limitations/implications Because of limited availability of data, the researchers could not rank all the 13 HALMAS parks in Malaysia rather only eight parks were evaluated. Practical implications The findings of the research were presented before the management of the parks and they shared their views that the findings gave them the clear road map of implementing improvement activities that will bring higher effectiveness in running the parks. Originality/value This is the pioneering attempt to rank HALMAS parks in Malaysia by applying a scientific method such as AHP. The type of application of a hybrid method (IPA and AHP) that is presented in the paper can also be extended to similar situations. Emerald Group Publishing Ltd. 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/64792/1/64792_Assessing%20and%20ranking%20HALMAS.pdf application/pdf en http://irep.iium.edu.my/64792/2/64792_Assessing%20and%20ranking%20HALMAS_SCOPUS.pdf application/pdf en http://irep.iium.edu.my/64792/3/64792_Assessing%20and%20ranking%20HALMAS_WOS.pdf Islam, Rafikul and El Madkouri, Fatima (2018) Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP. Journal of Islamic Marketing, 9 (2). pp. 240-261. ISSN 1759-0833 E-ISSN 1759-0841 https://www.emeraldinsight.com/doi/pdfplus/10.1108/JIMA-03-2016-0027
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	HB126.4 Islamic Economics
spellingShingle	HB126.4 Islamic Economics Islam, Rafikul El Madkouri, Fatima Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
description	Purpose This paper aims to measure the level of importance and satisfaction on a number of items in the day-to-day running of the halal parks in Malaysia and to rank a selected halal parks on the basis of a number of performance criteria. Design/methodology/approach An importance-performance analysis (IPA) approach was adopted to focus on the areas requiring remedial actions for the halal parks. Further, the HALMAS (the accredited halal parks) parks ranking criteria have been identified and the absolute measurement process of analytic hierarchy process (AHP) has been applied to complete the ranking exercise. Findings IPA surfaced 16 items that require remedial actions for successful operations of HALMAS parks; these are related to infrastructure, facilities, logistics, local support authorities and the role of halal develop corporation. On the other hand, there were seven criteria to rank the HALMAS parks. Research limitations/implications Because of limited availability of data, the researchers could not rank all the 13 HALMAS parks in Malaysia rather only eight parks were evaluated. Practical implications The findings of the research were presented before the management of the parks and they shared their views that the findings gave them the clear road map of implementing improvement activities that will bring higher effectiveness in running the parks. Originality/value This is the pioneering attempt to rank HALMAS parks in Malaysia by applying a scientific method such as AHP. The type of application of a hybrid method (IPA and AHP) that is presented in the paper can also be extended to similar situations.
format	Article
author	Islam, Rafikul El Madkouri, Fatima
author_facet	Islam, Rafikul El Madkouri, Fatima
author_sort	Islam, Rafikul
title	Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
title_short	Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
title_full	Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
title_fullStr	Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
title_full_unstemmed	Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
title_sort	assessing and ranking halmas parks in malaysia: an application of importance-performance analysis and ahp
publisher	Emerald Group Publishing Ltd.
publishDate	2018
url	http://irep.iium.edu.my/64792/ http://irep.iium.edu.my/64792/ http://irep.iium.edu.my/64792/1/64792_Assessing%20and%20ranking%20HALMAS.pdf http://irep.iium.edu.my/64792/2/64792_Assessing%20and%20ranking%20HALMAS_SCOPUS.pdf http://irep.iium.edu.my/64792/3/64792_Assessing%20and%20ranking%20HALMAS_WOS.pdf
first_indexed	2023-09-18T21:31:57Z
last_indexed	2023-09-18T21:31:57Z
_version_	1777412570321256448

Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP

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