Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
Purpose This paper aims to measure the level of importance and satisfaction on a number of items in the day-to-day running of the halal parks in Malaysia and to rank a selected halal parks on the basis of a number of performance criteria. Design/methodology/approach An importance-performance an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English English |
| Published: |
Emerald Group Publishing Ltd.
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/64792/ http://irep.iium.edu.my/64792/ http://irep.iium.edu.my/64792/1/64792_Assessing%20and%20ranking%20HALMAS.pdf http://irep.iium.edu.my/64792/2/64792_Assessing%20and%20ranking%20HALMAS_SCOPUS.pdf http://irep.iium.edu.my/64792/3/64792_Assessing%20and%20ranking%20HALMAS_WOS.pdf |