The mediating effect of message credibility on media use and perception of fake news among students

The issue of fake news is a major concern at the local and global levels. Dozens of news articles worldwide have reported on the spread of fake news in the political, social, economic and entertainment arenas. Malaysia, similarly, has been vigorously covering the proliferation of fake news in the me...

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Main Authors:	Ahmed Elyass Hussain, Souhaila, Kilagwa, Rehema Twahiry, Mohd Zaali, Yusnita, Wok, Saodah
Format:	Conference or Workshop Item
Language:	English English
Published:	2018
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/65303/ http://irep.iium.edu.my/65303/2/PACA%20Souhaila%20-%20FAke%20News.pdf http://irep.iium.edu.my/65303/9/65303_The%20Mediating%20Effect%20of%20Message.pdf

id	iium-65303
recordtype	eprints
spelling	iium-653032018-08-28T01:38:26Z http://irep.iium.edu.my/65303/ The mediating effect of message credibility on media use and perception of fake news among students Ahmed Elyass Hussain, Souhaila Kilagwa, Rehema Twahiry Mohd Zaali, Yusnita Wok, Saodah H61.8 Communication of information The issue of fake news is a major concern at the local and global levels. Dozens of news articles worldwide have reported on the spread of fake news in the political, social, economic and entertainment arenas. Malaysia, similarly, has been vigorously covering the proliferation of fake news in the media for the past few weeks. It has reached a point that a Fake News Bill was passed in Parliament, at record time, in the hope of attaining preventive measures to counter the spread of fake news. As such, this study aims to determine students’ perception of fake news in the context of their media usage and message credibility. Specifically, it aims to test the differences between traditional and social media usage among students; to determine the relationship between media use, message credibility and perception of fake news; and to analyse the mediating effect of message credibility on media use and the perception of fake news. This study tests the applicability of the Media Dependency Theory. It employs a quantitative research design using the survey method with questionnaire as its instrument for data collection. A total of 237 students from the Department of Communication, International Islamic University Malaysia (IIUM) participated in the study. Findings show that more students use social media as opposed to the traditional media. The findings also report that there are significant relationships among media use, message credibility and fake news. Message credibility mediates the relationship between media use and perception of fake news. The Media Dependency Theory is supported in this study. 2018 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/65303/2/PACA%20Souhaila%20-%20FAke%20News.pdf application/pdf en http://irep.iium.edu.my/65303/9/65303_The%20Mediating%20Effect%20of%20Message.pdf Ahmed Elyass Hussain, Souhaila and Kilagwa, Rehema Twahiry and Mohd Zaali, Yusnita and Wok, Saodah (2018) The mediating effect of message credibility on media use and perception of fake news among students. In: 12th Biennial Convention of the Pacific and Asian Communication Association (PACA) Communication and Industrial Revolution 4.0, 4th-6th July 2018, Kota Kinabalu, Sabah. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Ahmed Elyass Hussain, Souhaila Kilagwa, Rehema Twahiry Mohd Zaali, Yusnita Wok, Saodah The mediating effect of message credibility on media use and perception of fake news among students
description	The issue of fake news is a major concern at the local and global levels. Dozens of news articles worldwide have reported on the spread of fake news in the political, social, economic and entertainment arenas. Malaysia, similarly, has been vigorously covering the proliferation of fake news in the media for the past few weeks. It has reached a point that a Fake News Bill was passed in Parliament, at record time, in the hope of attaining preventive measures to counter the spread of fake news. As such, this study aims to determine students’ perception of fake news in the context of their media usage and message credibility. Specifically, it aims to test the differences between traditional and social media usage among students; to determine the relationship between media use, message credibility and perception of fake news; and to analyse the mediating effect of message credibility on media use and the perception of fake news. This study tests the applicability of the Media Dependency Theory. It employs a quantitative research design using the survey method with questionnaire as its instrument for data collection. A total of 237 students from the Department of Communication, International Islamic University Malaysia (IIUM) participated in the study. Findings show that more students use social media as opposed to the traditional media. The findings also report that there are significant relationships among media use, message credibility and fake news. Message credibility mediates the relationship between media use and perception of fake news. The Media Dependency Theory is supported in this study.
format	Conference or Workshop Item
author	Ahmed Elyass Hussain, Souhaila Kilagwa, Rehema Twahiry Mohd Zaali, Yusnita Wok, Saodah
author_facet	Ahmed Elyass Hussain, Souhaila Kilagwa, Rehema Twahiry Mohd Zaali, Yusnita Wok, Saodah
author_sort	Ahmed Elyass Hussain, Souhaila
title	The mediating effect of message credibility on media use and perception of fake news among students
title_short	The mediating effect of message credibility on media use and perception of fake news among students
title_full	The mediating effect of message credibility on media use and perception of fake news among students
title_fullStr	The mediating effect of message credibility on media use and perception of fake news among students
title_full_unstemmed	The mediating effect of message credibility on media use and perception of fake news among students
title_sort	mediating effect of message credibility on media use and perception of fake news among students
publishDate	2018
url	http://irep.iium.edu.my/65303/ http://irep.iium.edu.my/65303/2/PACA%20Souhaila%20-%20FAke%20News.pdf http://irep.iium.edu.my/65303/9/65303_The%20Mediating%20Effect%20of%20Message.pdf
first_indexed	2023-09-18T21:32:41Z
last_indexed	2023-09-18T21:32:41Z
_version_	1777412615579893760

The mediating effect of message credibility on media use and perception of fake news among students

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