Factors influencing satisfaction on YouTube usage among students

YouTube is one of the social networking sites using a video and it is very attractive among the young generation especially students. Therefore, this study aims to determine the relationship among perception, attitude, behavior, impact and satisfaction of YouTube usage and to identify the best predi...

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Main Authors:	Nazari, Nur Syahirah, Wok, Saodah
Format:	Conference or Workshop Item
Language:	English English
Published:	2018
Subjects:	H61.8 Communication of information T10.5 Communication of technical information TK5101 Telecommunication. Including telegraphy, radio, radar, television
Online Access:	http://irep.iium.edu.my/65443/ http://irep.iium.edu.my/65443/ http://irep.iium.edu.my/65443/1/PACA%20-%20%20Ira%20-%20FACTOR%20INFLUENCING%20SATISFACTION%20IN%20YOUTUBE.pdf http://irep.iium.edu.my/65443/9/65443_Factors%20Influencing%20Satisfaction.pdf

id	iium-65443
recordtype	eprints
spelling	iium-654432018-09-06T03:20:25Z http://irep.iium.edu.my/65443/ Factors influencing satisfaction on YouTube usage among students Nazari, Nur Syahirah Wok, Saodah H61.8 Communication of information T10.5 Communication of technical information TK5101 Telecommunication. Including telegraphy, radio, radar, television YouTube is one of the social networking sites using a video and it is very attractive among the young generation especially students. Therefore, this study aims to determine the relationship among perception, attitude, behavior, impact and satisfaction of YouTube usage and to identify the best predictor for YouTube satisfaction. Uses and Gratification Theory is used to explain the satisfaction with regards to YouTube usage among students. This study employs a quantitative research design using the survey method with questionnaire as its research instrument for data collection. A total of 229 respondents participated in the study. The results show that students have a positive perception, attitude, behavior, impact and satisfaction with the YouTube. There are positive relationships among the variables and the best predictor for satisfaction of YouTube usage is the impact of YouTube on the students. 2018-07-04 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/65443/1/PACA%20-%20%20Ira%20-%20FACTOR%20INFLUENCING%20SATISFACTION%20IN%20YOUTUBE.pdf application/pdf en http://irep.iium.edu.my/65443/9/65443_Factors%20Influencing%20Satisfaction.pdf Nazari, Nur Syahirah and Wok, Saodah (2018) Factors influencing satisfaction on YouTube usage among students. In: 12th Biennial Convention of the Pacific and Asian Communication (PACA) 2018, 4th-6th July 2018, Kota Kinabalu, Sabah. (Unpublished) http://www.ums.edu.my/v5/announcement-link-3/6418-12th-biennial-convention-of-the-pacific-and-asian-communication-paca
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61.8 Communication of information T10.5 Communication of technical information TK5101 Telecommunication. Including telegraphy, radio, radar, television
spellingShingle	H61.8 Communication of information T10.5 Communication of technical information TK5101 Telecommunication. Including telegraphy, radio, radar, television Nazari, Nur Syahirah Wok, Saodah Factors influencing satisfaction on YouTube usage among students
description	YouTube is one of the social networking sites using a video and it is very attractive among the young generation especially students. Therefore, this study aims to determine the relationship among perception, attitude, behavior, impact and satisfaction of YouTube usage and to identify the best predictor for YouTube satisfaction. Uses and Gratification Theory is used to explain the satisfaction with regards to YouTube usage among students. This study employs a quantitative research design using the survey method with questionnaire as its research instrument for data collection. A total of 229 respondents participated in the study. The results show that students have a positive perception, attitude, behavior, impact and satisfaction with the YouTube. There are positive relationships among the variables and the best predictor for satisfaction of YouTube usage is the impact of YouTube on the students.
format	Conference or Workshop Item
author	Nazari, Nur Syahirah Wok, Saodah
author_facet	Nazari, Nur Syahirah Wok, Saodah
author_sort	Nazari, Nur Syahirah
title	Factors influencing satisfaction on YouTube usage among students
title_short	Factors influencing satisfaction on YouTube usage among students
title_full	Factors influencing satisfaction on YouTube usage among students
title_fullStr	Factors influencing satisfaction on YouTube usage among students
title_full_unstemmed	Factors influencing satisfaction on YouTube usage among students
title_sort	factors influencing satisfaction on youtube usage among students
publishDate	2018
url	http://irep.iium.edu.my/65443/ http://irep.iium.edu.my/65443/ http://irep.iium.edu.my/65443/1/PACA%20-%20%20Ira%20-%20FACTOR%20INFLUENCING%20SATISFACTION%20IN%20YOUTUBE.pdf http://irep.iium.edu.my/65443/9/65443_Factors%20Influencing%20Satisfaction.pdf
first_indexed	2023-09-18T21:32:51Z
last_indexed	2023-09-18T21:32:51Z
_version_	1777412626800705536

Factors influencing satisfaction on YouTube usage among students

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