Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people with special needs. Without the existence of special needs representation in advertising, the inclusion of people with special needs in mainstream society could be absent. The...
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| Format: | Article |
| Language: | English |
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Zes Rokman Resources
2019
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| Online Access: | http://irep.iium.edu.my/65584/ http://irep.iium.edu.my/65584/ http://irep.iium.edu.my/65584/1/65584_Empowerment%20through%20advertisements.pdf |
| Summary: | Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people with
special needs. Without the existence of special needs representation in advertising, the inclusion of people with special needs in
mainstream society could be absent. The act of normalizing distinctions through dignified portrayals of special needs people who
are diverse could be an additional function of advertising in addition to bringing people together at the marketplace when selling
products. An organization involved in normalizing people with special needs as part of society is doing a noble act that should be
encouraged similar to upholding the visibility of a brand. Several objectives could be met through advertising from inculcating
positive attitudes to special needs people, encouraging values in people, normalizing special needs people by mainstream society
to promoting goodwill to the organization. Without such visible depictions, people with special needs could encounter possible
exclusion from society initiated by a negative attitude to them. Values such as compassion and empathy could be communicated
through these depictions and inculcated within the audience. These efforts could be part of the organization’s initiative in being
socially responsible. |
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