Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy

Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people with special needs. Without the existence of special needs representation in advertising, the inclusion of people with special needs in mainstream society could be absent. The...

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Main Author:	Mokhtar, Aida
Format:	Article
Language:	English
Published:	Zes Rokman Resources 2019
Subjects:	HM435 History of sociology. History of sociological theory. School of sociology
Online Access:	http://irep.iium.edu.my/65584/ http://irep.iium.edu.my/65584/ http://irep.iium.edu.my/65584/1/65584_Empowerment%20through%20advertisements.pdf

id	iium-65584
recordtype	eprints
spelling	iium-655842019-06-28T13:38:25Z http://irep.iium.edu.my/65584/ Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy Mokhtar, Aida HM435 History of sociology. History of sociological theory. School of sociology Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people with special needs. Without the existence of special needs representation in advertising, the inclusion of people with special needs in mainstream society could be absent. The act of normalizing distinctions through dignified portrayals of special needs people who are diverse could be an additional function of advertising in addition to bringing people together at the marketplace when selling products. An organization involved in normalizing people with special needs as part of society is doing a noble act that should be encouraged similar to upholding the visibility of a brand. Several objectives could be met through advertising from inculcating positive attitudes to special needs people, encouraging values in people, normalizing special needs people by mainstream society to promoting goodwill to the organization. Without such visible depictions, people with special needs could encounter possible exclusion from society initiated by a negative attitude to them. Values such as compassion and empathy could be communicated through these depictions and inculcated within the audience. These efforts could be part of the organization’s initiative in being socially responsible. Zes Rokman Resources 2019-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/65584/1/65584_Empowerment%20through%20advertisements.pdf Mokhtar, Aida (2019) Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. International Journal for Studies on Children, Women, Elderly And Disabled, 6. pp. 86-94. ISSN 0128-309X http://www.ijcwed.com/wp-content/uploads/2019/04/PiCCWED7_040-1.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HM435 History of sociology. History of sociological theory. School of sociology
spellingShingle	HM435 History of sociology. History of sociological theory. School of sociology Mokhtar, Aida Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
description	Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people with special needs. Without the existence of special needs representation in advertising, the inclusion of people with special needs in mainstream society could be absent. The act of normalizing distinctions through dignified portrayals of special needs people who are diverse could be an additional function of advertising in addition to bringing people together at the marketplace when selling products. An organization involved in normalizing people with special needs as part of society is doing a noble act that should be encouraged similar to upholding the visibility of a brand. Several objectives could be met through advertising from inculcating positive attitudes to special needs people, encouraging values in people, normalizing special needs people by mainstream society to promoting goodwill to the organization. Without such visible depictions, people with special needs could encounter possible exclusion from society initiated by a negative attitude to them. Values such as compassion and empathy could be communicated through these depictions and inculcated within the audience. These efforts could be part of the organization’s initiative in being socially responsible.
format	Article
author	Mokhtar, Aida
author_facet	Mokhtar, Aida
author_sort	Mokhtar, Aida
title	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_short	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_full	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_fullStr	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_full_unstemmed	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_sort	empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
publisher	Zes Rokman Resources
publishDate	2019
url	http://irep.iium.edu.my/65584/ http://irep.iium.edu.my/65584/ http://irep.iium.edu.my/65584/1/65584_Empowerment%20through%20advertisements.pdf
first_indexed	2023-09-18T21:33:03Z
last_indexed	2023-09-18T21:33:03Z
_version_	1777412638810046464

Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy

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