Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries

There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framewo...

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Main Authors:	Mokhtar, Aida, Samsudin, Sofiah, Tharmalingam, Selvarajah
Format:	Conference or Workshop Item
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/65585/ http://irep.iium.edu.my/65585/ http://irep.iium.edu.my/65585/1/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf http://irep.iium.edu.my/65585/7/65585_Fairclough%E2%80%99s%20CDA%20Analysis-abstract.pdf

id	iium-65585
recordtype	eprints
spelling	iium-655852018-09-07T08:16:57Z http://irep.iium.edu.my/65585/ Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries Mokhtar, Aida Samsudin, Sofiah Tharmalingam, Selvarajah H Social Sciences (General) There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framework guiding the production process. The purpose of the research study is to examine the television advertising production process of countries that are members of the Organisation of Islamic Cooperation (OIC). The OIC acts as a collective voice for Muslims making its members important to examine in relation to whether Islamic values are imbued in the production of television advertisements. The study was framed using the Hierarchy of Influences model that underlines the five levels of influence on media content ranging from macro to micro levels that include social systems, social institutions, organizations, routines, and individuals. Interviews were carried out on the representatives of OIC countries and the data was analysed using thematic analysis. The findings suggest that television advertising production is influenced by the countries’ different subsystems involving an assortment of economic, political, cultural dimensions; government television media prefer disseminating public communication messages to audience members; the media as a social institution can be more prominently Islamic in some countries than others thus this fashions different advertising content; the government plays a more or less prominent role in regulating the advertisements; and the absence of guidelines that scrutinise television advertising production by OIC countries is apparent. A television advertising framework is recommended as the outcome of the research study by focusing on the ideals and commonalities between OIC countries. 2018-07-13 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/65585/1/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf application/pdf en http://irep.iium.edu.my/65585/7/65585_Fairclough%E2%80%99s%20CDA%20Analysis-abstract.pdf Mokhtar, Aida and Samsudin, Sofiah and Tharmalingam, Selvarajah (2018) Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries. In: IAFOR International Conference on Global Studies (GLOBAL2018),, 13th-15th July 2018, Barcelona, Spain. (Unpublished) https://global.iafor.org/final-programme/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Mokhtar, Aida Samsudin, Sofiah Tharmalingam, Selvarajah Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries
description	There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framework guiding the production process. The purpose of the research study is to examine the television advertising production process of countries that are members of the Organisation of Islamic Cooperation (OIC). The OIC acts as a collective voice for Muslims making its members important to examine in relation to whether Islamic values are imbued in the production of television advertisements. The study was framed using the Hierarchy of Influences model that underlines the five levels of influence on media content ranging from macro to micro levels that include social systems, social institutions, organizations, routines, and individuals. Interviews were carried out on the representatives of OIC countries and the data was analysed using thematic analysis. The findings suggest that television advertising production is influenced by the countries’ different subsystems involving an assortment of economic, political, cultural dimensions; government television media prefer disseminating public communication messages to audience members; the media as a social institution can be more prominently Islamic in some countries than others thus this fashions different advertising content; the government plays a more or less prominent role in regulating the advertisements; and the absence of guidelines that scrutinise television advertising production by OIC countries is apparent. A television advertising framework is recommended as the outcome of the research study by focusing on the ideals and commonalities between OIC countries.
format	Conference or Workshop Item
author	Mokhtar, Aida Samsudin, Sofiah Tharmalingam, Selvarajah
author_facet	Mokhtar, Aida Samsudin, Sofiah Tharmalingam, Selvarajah
author_sort	Mokhtar, Aida
title	Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries
title_short	Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries
title_full	Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries
title_fullStr	Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries
title_full_unstemmed	Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries
title_sort	fairclough's critical discourse analysis (cda) of television advertising production in selected oic countries
publishDate	2018
url	http://irep.iium.edu.my/65585/ http://irep.iium.edu.my/65585/ http://irep.iium.edu.my/65585/1/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf http://irep.iium.edu.my/65585/7/65585_Fairclough%E2%80%99s%20CDA%20Analysis-abstract.pdf
first_indexed	2023-09-18T21:33:03Z
last_indexed	2023-09-18T21:33:03Z
_version_	1777412638952652800

Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries

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