Building students’ loyalty through superior university entities
This study expands a previous qualitative investigation of students ‘experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Arshad Ayub Graduate Business School, UiTM
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/65685/ http://irep.iium.edu.my/65685/ http://irep.iium.edu.my/65685/1/65685_Building%20students%E2%80%99%20loyalty.pdf http://irep.iium.edu.my/65685/7/65685_Building%20students%E2%80%99%20loyalty%20through%20superior%20university%20entities_Scopus.pdf |
| Summary: | This study expands a previous qualitative investigation of students ‘experience of
existing entities in higher education institutions (HEIs) of Malaysia. We specifically
investigated how experience impacted students’ loyalty which eventually drove
them to return to the same university for further studies. The Structural Equation
Model with Partial Least Square (PLS-SEM) was done on a selected group of 200
undergraduates from these institutions. The findings illustrated the top three
reasons that positively and significantly influenced their academic progression at
the same university as Campus Infrastructure, Support System, and Teaching
Quality. The study therefore concludes that if the average level of these three
entities were good, then the level of Student Loyalty would also excel accordingly.
The study highlights the need for HEIs to enhance their reputation by
continuously improving and upgrading these identified entities to attract the
university’s main stakeholders to come back for more quality learning experience. |
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