Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah
This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured i...
Main Authors: | Md Sawari, Siti Salwa, Sahar, Rafidah, Omar, Intan Marfarrina |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | http://irep.iium.edu.my/65954/ http://irep.iium.edu.my/65954/7/65954%20Exploring%20Muslim%20Consumers%27%20Confidence%20and%20Awareness%20towards%20Halal%20Labeled%20Manufactured%20Food%20Products%20in%20Sabah.pdf |
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