In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia

Agro-tourism is more than just a tourist product. It is a journey to a new sensation or positive behavior concerning the environment, the community and culture. It also one of the diversified sub-sectors that provide opportunities and choices for the rural community, commonly associated with agricul...

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Main Authors:	Bachok, Syahriah, Tuan Mohd Amin, Tuan Anisdina, Ab Rahman, Syakir Amir
Format:	Article
Language:	English English
Published:	Malaysian Institute of Planners 2018
Subjects:	GV Recreation Leisure H Social Sciences (General) HT101 Urban groups. The city. Urban sociology HT401 Rural groups. Rural sociology HT51 Human settlements. Communities
Online Access:	http://irep.iium.edu.my/66445/ http://irep.iium.edu.my/66445/ http://irep.iium.edu.my/66445/1/In%20pursuit%20of%20Economically%20competitive%20agro%20tourism%20sector_Planning%20Malaysia%202018.pdf http://irep.iium.edu.my/66445/7/66445_In%20pursuit%20of%20Economically%20competitive%20agro%20tourism%20sector_SCOPUS.pdf

id	iium-66445
recordtype	eprints
spelling	iium-664452019-01-04T02:34:58Z http://irep.iium.edu.my/66445/ In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia Bachok, Syahriah Tuan Mohd Amin, Tuan Anisdina Ab Rahman, Syakir Amir GV Recreation Leisure H Social Sciences (General) HT101 Urban groups. The city. Urban sociology HT401 Rural groups. Rural sociology HT51 Human settlements. Communities Agro-tourism is more than just a tourist product. It is a journey to a new sensation or positive behavior concerning the environment, the community and culture. It also one of the diversified sub-sectors that provide opportunities and choices for the rural community, commonly associated with agricultural activities to enhance and maintain their economic sustainability. This research focuses on the quantification of tourism sector income specifically related to agricultural destinations, activities, and products, evaluated in the selected communities that offer tourists visits and stays within the former’s villages or settlements. Income derived from the activities, destinations, and products are to be reported and assessed against initial investment and annual operating costs. This is an area mostly void of literature, especially those within the Malaysian contexts. The research aims at exploring the vitality and robustness of agro-tourism based homestay activities in Terengganu. Three objectives have been developed based on the gaps in existing literature. Firstly, the research is to identify offerings of homestay destinations, activities, and products relevant to agriculture sector within the rural communities of Terengganu. Secondly, the research is to assess the income received from these activities based on communal receipts as well as individually reported revenues. Finally, the research is to recommend strategic and focused areas of improvement to increase and sustain the competitiveness of agro-tourism sector delivered through homestays operation. The methods used in this paper were the semi-structured interview and focus group discussion. 76 respondents participated in the discussion. Malaysian Institute of Planners 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/66445/1/In%20pursuit%20of%20Economically%20competitive%20agro%20tourism%20sector_Planning%20Malaysia%202018.pdf application/pdf en http://irep.iium.edu.my/66445/7/66445_In%20pursuit%20of%20Economically%20competitive%20agro%20tourism%20sector_SCOPUS.pdf Bachok, Syahriah and Tuan Mohd Amin, Tuan Anisdina and Ab Rahman, Syakir Amir (2018) In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia. Planning Malaysia, 16 (2). pp. 164-174. ISSN 1675-6215 http://www.planningmalaysia.org/index.php/pmj/article/view/471/381
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	GV Recreation Leisure H Social Sciences (General) HT101 Urban groups. The city. Urban sociology HT401 Rural groups. Rural sociology HT51 Human settlements. Communities
spellingShingle	GV Recreation Leisure H Social Sciences (General) HT101 Urban groups. The city. Urban sociology HT401 Rural groups. Rural sociology HT51 Human settlements. Communities Bachok, Syahriah Tuan Mohd Amin, Tuan Anisdina Ab Rahman, Syakir Amir In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia
description	Agro-tourism is more than just a tourist product. It is a journey to a new sensation or positive behavior concerning the environment, the community and culture. It also one of the diversified sub-sectors that provide opportunities and choices for the rural community, commonly associated with agricultural activities to enhance and maintain their economic sustainability. This research focuses on the quantification of tourism sector income specifically related to agricultural destinations, activities, and products, evaluated in the selected communities that offer tourists visits and stays within the former’s villages or settlements. Income derived from the activities, destinations, and products are to be reported and assessed against initial investment and annual operating costs. This is an area mostly void of literature, especially those within the Malaysian contexts. The research aims at exploring the vitality and robustness of agro-tourism based homestay activities in Terengganu. Three objectives have been developed based on the gaps in existing literature. Firstly, the research is to identify offerings of homestay destinations, activities, and products relevant to agriculture sector within the rural communities of Terengganu. Secondly, the research is to assess the income received from these activities based on communal receipts as well as individually reported revenues. Finally, the research is to recommend strategic and focused areas of improvement to increase and sustain the competitiveness of agro-tourism sector delivered through homestays operation. The methods used in this paper were the semi-structured interview and focus group discussion. 76 respondents participated in the discussion.
format	Article
author	Bachok, Syahriah Tuan Mohd Amin, Tuan Anisdina Ab Rahman, Syakir Amir
author_facet	Bachok, Syahriah Tuan Mohd Amin, Tuan Anisdina Ab Rahman, Syakir Amir
author_sort	Bachok, Syahriah
title	In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia
title_short	In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia
title_full	In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia
title_fullStr	In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia
title_full_unstemmed	In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia
title_sort	in pursuit of economically competitive agro-tourism sector: the case of terengganu homestay, malaysia
publisher	Malaysian Institute of Planners
publishDate	2018
url	http://irep.iium.edu.my/66445/ http://irep.iium.edu.my/66445/ http://irep.iium.edu.my/66445/1/In%20pursuit%20of%20Economically%20competitive%20agro%20tourism%20sector_Planning%20Malaysia%202018.pdf http://irep.iium.edu.my/66445/7/66445_In%20pursuit%20of%20Economically%20competitive%20agro%20tourism%20sector_SCOPUS.pdf
first_indexed	2023-09-18T21:34:20Z
last_indexed	2023-09-18T21:34:20Z
_version_	1777412719943614464

In pursuit of economically competitive agro-tourism sector: the case of Terengganu homestay, Malaysia

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