Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation
Nominal group technique (NGT) is a method wherein brainstorming is used to generate ideas in large number on a certain issue. Afterwards, the ideas are prioritized by using a suitable voting scheme. The result of a nominal group (NG) session is basically a hierarchical list of ideas. The number of p...
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Inderscience Enterprises Ltd
2018
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iium-668272018-10-22T03:42:07Z http://irep.iium.edu.my/66827/ Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation Islam, Rafikul HF5001 Business. Business Administration Nominal group technique (NGT) is a method wherein brainstorming is used to generate ideas in large number on a certain issue. Afterwards, the ideas are prioritized by using a suitable voting scheme. The result of a nominal group (NG) session is basically a hierarchical list of ideas. The number of participants of a NG session normally ranges from six to ten people. Together they make the hierarchical list of ideas through voting. The objective of the present research is to examine the difference, if any, between the results obtained from a NG session and a succeeding follow-up survey. The results from two experiments suggest a close association between the ranks of ideas obtained from NGT and survey method. The findings of the present research emphasise the effectiveness of NGT in terms of idea generation and reliability of ranking of ideas. Inderscience Enterprises Ltd 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/66827/7/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal.pdf application/pdf en http://irep.iium.edu.my/66827/8/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal%20SCOPUS.pdf Islam, Rafikul (2018) Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation. Journal for Global Business Advancement, 11 (2). pp. 232-259. ISSN 1746-966X E-ISSN 1746-9678 https://www.inderscienceonline.com/doi/abs/10.1504/JGBA.2018.094566 10.1504/JGBA.2018.094566 |
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HF5001 Business. Business Administration Islam, Rafikul Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation |
description |
Nominal group technique (NGT) is a method wherein brainstorming is used to generate ideas in large number on a certain issue. Afterwards, the ideas are prioritized by using a suitable voting scheme. The result of a nominal group (NG) session is basically a hierarchical list of ideas. The number of participants of a NG session normally ranges from six to ten people. Together they make the hierarchical list of ideas through voting. The objective of the present research is to examine the difference, if any, between the results obtained from a NG session and a succeeding follow-up survey. The results from two experiments suggest a close association between the ranks of ideas obtained from NGT and survey method. The findings of the present research emphasise the effectiveness of NGT in terms of idea generation and reliability of ranking of ideas. |
format |
Article |
author |
Islam, Rafikul |
author_facet |
Islam, Rafikul |
author_sort |
Islam, Rafikul |
title |
Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation |
title_short |
Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation |
title_full |
Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation |
title_fullStr |
Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation |
title_full_unstemmed |
Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation |
title_sort |
comparison of outcomes obtained from nominal group technique and survey method: an empirical investigation |
publisher |
Inderscience Enterprises Ltd |
publishDate |
2018 |
url |
http://irep.iium.edu.my/66827/ http://irep.iium.edu.my/66827/ http://irep.iium.edu.my/66827/ http://irep.iium.edu.my/66827/7/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal.pdf http://irep.iium.edu.my/66827/8/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal%20SCOPUS.pdf |
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2023-09-18T21:34:54Z |
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2023-09-18T21:34:54Z |
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