Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation

Nominal group technique (NGT) is a method wherein brainstorming is used to generate ideas in large number on a certain issue. Afterwards, the ideas are prioritized by using a suitable voting scheme. The result of a nominal group (NG) session is basically a hierarchical list of ideas. The number of p...

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Main Author: Islam, Rafikul
Format: Article
Language:English
English
Published: Inderscience Enterprises Ltd 2018
Subjects:
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spelling iium-668272018-10-22T03:42:07Z http://irep.iium.edu.my/66827/ Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation Islam, Rafikul HF5001 Business. Business Administration Nominal group technique (NGT) is a method wherein brainstorming is used to generate ideas in large number on a certain issue. Afterwards, the ideas are prioritized by using a suitable voting scheme. The result of a nominal group (NG) session is basically a hierarchical list of ideas. The number of participants of a NG session normally ranges from six to ten people. Together they make the hierarchical list of ideas through voting. The objective of the present research is to examine the difference, if any, between the results obtained from a NG session and a succeeding follow-up survey. The results from two experiments suggest a close association between the ranks of ideas obtained from NGT and survey method. The findings of the present research emphasise the effectiveness of NGT in terms of idea generation and reliability of ranking of ideas. Inderscience Enterprises Ltd 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/66827/7/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal.pdf application/pdf en http://irep.iium.edu.my/66827/8/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal%20SCOPUS.pdf Islam, Rafikul (2018) Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation. Journal for Global Business Advancement, 11 (2). pp. 232-259. ISSN 1746-966X E-ISSN 1746-9678 https://www.inderscienceonline.com/doi/abs/10.1504/JGBA.2018.094566 10.1504/JGBA.2018.094566
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Islam, Rafikul
Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation
description Nominal group technique (NGT) is a method wherein brainstorming is used to generate ideas in large number on a certain issue. Afterwards, the ideas are prioritized by using a suitable voting scheme. The result of a nominal group (NG) session is basically a hierarchical list of ideas. The number of participants of a NG session normally ranges from six to ten people. Together they make the hierarchical list of ideas through voting. The objective of the present research is to examine the difference, if any, between the results obtained from a NG session and a succeeding follow-up survey. The results from two experiments suggest a close association between the ranks of ideas obtained from NGT and survey method. The findings of the present research emphasise the effectiveness of NGT in terms of idea generation and reliability of ranking of ideas.
format Article
author Islam, Rafikul
author_facet Islam, Rafikul
author_sort Islam, Rafikul
title Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation
title_short Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation
title_full Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation
title_fullStr Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation
title_full_unstemmed Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation
title_sort comparison of outcomes obtained from nominal group technique and survey method: an empirical investigation
publisher Inderscience Enterprises Ltd
publishDate 2018
url http://irep.iium.edu.my/66827/
http://irep.iium.edu.my/66827/
http://irep.iium.edu.my/66827/
http://irep.iium.edu.my/66827/7/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal.pdf
http://irep.iium.edu.my/66827/8/66827%20Comparison%20of%20outcomes%20obtained%20from%20nominal%20SCOPUS.pdf
first_indexed 2023-09-18T21:34:54Z
last_indexed 2023-09-18T21:34:54Z
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