Impact of E-service quality on brand attachment and willingness to spend more

Impact of E-service quality on brand attachment and willingness to spend more

E-service quality is important in current business practices. This concept is yet to be explored in context of influencing other important variables. This paper aims to conceptualize e-service quality relationship with brand attachment and willingness to spend more. Understanding the relationship...

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Main Authors: Gul-e-Rana, Rana, Mohamadali, Noor Azizah, Shah, A., Muhammad, L
Format: Article
Language:English
Published: Faculty of Natural Sciences, University of Sindh 2018
Subjects:
T58.6 Management information systems
Online Access:http://irep.iium.edu.my/67336/
http://irep.iium.edu.my/67336/
http://irep.iium.edu.my/67336/1/77-Article%20Text-134-1-10-20181009.pdf
id iium-67336
recordtype eprints
spelling iium-673362018-11-08T04:01:41Z http://irep.iium.edu.my/67336/ Impact of E-service quality on brand attachment and willingness to spend more Gul-e-Rana, Rana Mohamadali, Noor Azizah Shah, A. Muhammad, L T58.6 Management information systems E-service quality is important in current business practices. This concept is yet to be explored in context of influencing other important variables. This paper aims to conceptualize e-service quality relationship with brand attachment and willingness to spend more. Understanding the relationship between these constructs is important for service providers in order to enhance superior online customer service experience. Suggested linkages amongst variables further need empirical support. Theoretical implications and future research directions are also proposed. Faculty of Natural Sciences, University of Sindh 2018-10-08 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67336/1/77-Article%20Text-134-1-10-20181009.pdf Gul-e-Rana, Rana and Mohamadali, Noor Azizah and Shah, A. and Muhammad, L (2018) Impact of E-service quality on brand attachment and willingness to spend more. Sindh University Research Journal (Science Series), 50 (3D). pp. 214-215. ISSN 1813-1743 http://sujo2.usindh.edu.pk/index.php/SURJ/article/view/77/73
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic T58.6 Management information systems
spellingShingle T58.6 Management information systems
Gul-e-Rana, Rana
Mohamadali, Noor Azizah
Shah, A.
Muhammad, L
Impact of E-service quality on brand attachment and willingness to spend more
description E-service quality is important in current business practices. This concept is yet to be explored in context of influencing other important variables. This paper aims to conceptualize e-service quality relationship with brand attachment and willingness to spend more. Understanding the relationship between these constructs is important for service providers in order to enhance superior online customer service experience. Suggested linkages amongst variables further need empirical support. Theoretical implications and future research directions are also proposed.
format Article
author Gul-e-Rana, Rana
Mohamadali, Noor Azizah
Shah, A.
Muhammad, L
author_facet Gul-e-Rana, Rana
Mohamadali, Noor Azizah
Shah, A.
Muhammad, L
author_sort Gul-e-Rana, Rana
title Impact of E-service quality on brand attachment and willingness to spend more
title_short Impact of E-service quality on brand attachment and willingness to spend more
title_full Impact of E-service quality on brand attachment and willingness to spend more
title_fullStr Impact of E-service quality on brand attachment and willingness to spend more
title_full_unstemmed Impact of E-service quality on brand attachment and willingness to spend more
title_sort impact of e-service quality on brand attachment and willingness to spend more
publisher Faculty of Natural Sciences, University of Sindh
publishDate 2018
url http://irep.iium.edu.my/67336/
http://irep.iium.edu.my/67336/
http://irep.iium.edu.my/67336/1/77-Article%20Text-134-1-10-20181009.pdf
first_indexed 2023-09-18T21:35:37Z
last_indexed 2023-09-18T21:35:37Z
_version_ 1777412800898924544

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