Factors influencing the use of M-commerce: an extended technology acceptance model perspective
The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf |
| Summary: | The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model
(TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The
findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers,
brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia. |
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