Factors influencing the use of M-commerce: an extended technology acceptance model perspective

The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employe...

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Main Authors:	Barry, Moussa, Jan, Muhammad Tahir
Format:	Article
Language:	English English
Published:	2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf

id	iium-67596
recordtype	eprints
spelling	iium-675962019-01-24T03:44:40Z http://irep.iium.edu.my/67596/ Factors influencing the use of M-commerce: an extended technology acceptance model perspective Barry, Moussa Jan, Muhammad Tahir HF5001 Business. Business Administration The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia. 2018-06-30 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf application/pdf en http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf Barry, Moussa and Jan, Muhammad Tahir (2018) Factors influencing the use of M-commerce: an extended technology acceptance model perspective. International Journal of Economics, Management and Accounting, 26 (1). pp. 157-83. E-ISSN 2462-1420 http://journals.iium.edu.my/enmjournal/index.php/enmj
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Barry, Moussa Jan, Muhammad Tahir Factors influencing the use of M-commerce: an extended technology acceptance model perspective
description	The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia.
format	Article
author	Barry, Moussa Jan, Muhammad Tahir
author_facet	Barry, Moussa Jan, Muhammad Tahir
author_sort	Barry, Moussa
title	Factors influencing the use of M-commerce: an extended technology acceptance model perspective
title_short	Factors influencing the use of M-commerce: an extended technology acceptance model perspective
title_full	Factors influencing the use of M-commerce: an extended technology acceptance model perspective
title_fullStr	Factors influencing the use of M-commerce: an extended technology acceptance model perspective
title_full_unstemmed	Factors influencing the use of M-commerce: an extended technology acceptance model perspective
title_sort	factors influencing the use of m-commerce: an extended technology acceptance model perspective
publishDate	2018
url	http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf
first_indexed	2023-09-18T21:35:56Z
last_indexed	2023-09-18T21:35:56Z
_version_	1777412820699185152

Factors influencing the use of M-commerce: an extended technology acceptance model perspective

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