Language and culture in English for business purposes: noticing their importance through television advertisements
This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restatin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UTM Malaysia
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67861/ http://irep.iium.edu.my/67861/ http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf |