Measuring the corporate brand image of Islamic banking institutions

The measurement of image in the banking sector is important especially to understand customer’s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Isl...

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Main Authors:	Ab Hamid, Siti Ngayesah, Wan Jusoh, Wan Jamaliah, Maulan, Suharni
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Management, UTM Johor Bahru 2018
Subjects:	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance
Online Access:	http://irep.iium.edu.my/68463/ http://irep.iium.edu.my/68463/1/68463_Measuring%20the%20Corporate%20Brand%20image.pdf

id	iium-68463
recordtype	eprints
spelling	iium-684632018-12-21T02:17:43Z http://irep.iium.edu.my/68463/ Measuring the corporate brand image of Islamic banking institutions Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance The measurement of image in the banking sector is important especially to understand customer’s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Islamic bank. As such, this study proposes to develop a reliable and valid scale to measure the functional component of the corporate brand image for Islamic banking institutions. Based on the available literatures and interviews with relevant stakeholders, a modified scale is suggested. The result of EFA and CFA shows that the functional image of an Islamic brand could be divided into four dimensions which are contact personnel, shariah advisory panel, access to service, and service offerings. The results provide a tool that could be used by banking management to measure the bank image. Faculty of Management, UTM Johor Bahru 2018-05 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/68463/1/68463_Measuring%20the%20Corporate%20Brand%20image.pdf Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018), 12nd-13th May 2018, Kuala Lumpur. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance
spellingShingle	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni Measuring the corporate brand image of Islamic banking institutions
description	The measurement of image in the banking sector is important especially to understand customer’s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Islamic bank. As such, this study proposes to develop a reliable and valid scale to measure the functional component of the corporate brand image for Islamic banking institutions. Based on the available literatures and interviews with relevant stakeholders, a modified scale is suggested. The result of EFA and CFA shows that the functional image of an Islamic brand could be divided into four dimensions which are contact personnel, shariah advisory panel, access to service, and service offerings. The results provide a tool that could be used by banking management to measure the bank image.
format	Conference or Workshop Item
author	Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni
author_facet	Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni
author_sort	Ab Hamid, Siti Ngayesah
title	Measuring the corporate brand image of Islamic banking institutions
title_short	Measuring the corporate brand image of Islamic banking institutions
title_full	Measuring the corporate brand image of Islamic banking institutions
title_fullStr	Measuring the corporate brand image of Islamic banking institutions
title_full_unstemmed	Measuring the corporate brand image of Islamic banking institutions
title_sort	measuring the corporate brand image of islamic banking institutions
publisher	Faculty of Management, UTM Johor Bahru
publishDate	2018
url	http://irep.iium.edu.my/68463/ http://irep.iium.edu.my/68463/1/68463_Measuring%20the%20Corporate%20Brand%20image.pdf
first_indexed	2023-09-18T21:37:10Z
last_indexed	2023-09-18T21:37:10Z
_version_	1777412898545467392

Measuring the corporate brand image of Islamic banking institutions

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