Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal ce...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Publishing Academy (RPA), United Kingdom (UK)
2018
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| Online Access: | http://irep.iium.edu.my/68634/ http://irep.iium.edu.my/68634/ http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf |