Malaysian SMEs in big data environment: formulating a holistic capability framework
Big data is the current trend and the business community attempts to leverage it to their maximum benefit. These digitalized businesses enjoying competitive edges over their traditional business counterparts by collecting a huge quantity of information about their current customers and the potential...
| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68751/ http://irep.iium.edu.my/68751/3/68751_RESEARCH%20REPORT.pdf |