Factors influencing satisfaction on YouTube usage among students

YouTube is one of the social networking sites using a video and it is very attractive among young generation especially the students. Therefore, this study aims to determine the relationship of among perception, attitude, behavior, impact and satisfaction on YouTube usage and to identify the best pr...

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Main Authors:	Nazari, Nur Syahirah, Wok, Saodah
Format:	Article
Language:	English
Published:	Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia 2018
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/69112/ http://irep.iium.edu.my/69112/ http://irep.iium.edu.my/69112/1/69112_Factors%20Influencing%20Satisfaction%20on%20YouTube%20Usage%20among%20Students_article.pdf

id	iium-69112
recordtype	eprints
spelling	iium-691122019-02-15T07:18:03Z http://irep.iium.edu.my/69112/ Factors influencing satisfaction on YouTube usage among students Nazari, Nur Syahirah Wok, Saodah H61.8 Communication of information YouTube is one of the social networking sites using a video and it is very attractive among young generation especially the students. Therefore, this study aims to determine the relationship of among perception, attitude, behavior, impact and satisfaction on YouTube usage and to identify the best predictor for YouTube satisfaction. Uses and Gratification Theory is used to explain satisfaction on the YouTube usage among students. This study employs a quantitative research design using survey method with questionnaire as its research instrument for data collection. A total of 229 respondents were participated in the study. The results show that students have positive perception, attitude, behavior, impact and satisfaction on YouTube. There are positive relationships among the variables and the best predictor for satisfaction on YouTube usage is impact of YouTube on the students. Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/69112/1/69112_Factors%20Influencing%20Satisfaction%20on%20YouTube%20Usage%20among%20Students_article.pdf Nazari, Nur Syahirah and Wok, Saodah (2018) Factors influencing satisfaction on YouTube usage among students. Human Communication A Journal of the Pacific and Asian Communication Association, 1 (2). pp. 22-40. E-ISSN 2636-9206 http://pacascholars.com/journal2.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Nazari, Nur Syahirah Wok, Saodah Factors influencing satisfaction on YouTube usage among students
description	YouTube is one of the social networking sites using a video and it is very attractive among young generation especially the students. Therefore, this study aims to determine the relationship of among perception, attitude, behavior, impact and satisfaction on YouTube usage and to identify the best predictor for YouTube satisfaction. Uses and Gratification Theory is used to explain satisfaction on the YouTube usage among students. This study employs a quantitative research design using survey method with questionnaire as its research instrument for data collection. A total of 229 respondents were participated in the study. The results show that students have positive perception, attitude, behavior, impact and satisfaction on YouTube. There are positive relationships among the variables and the best predictor for satisfaction on YouTube usage is impact of YouTube on the students.
format	Article
author	Nazari, Nur Syahirah Wok, Saodah
author_facet	Nazari, Nur Syahirah Wok, Saodah
author_sort	Nazari, Nur Syahirah
title	Factors influencing satisfaction on YouTube usage among students
title_short	Factors influencing satisfaction on YouTube usage among students
title_full	Factors influencing satisfaction on YouTube usage among students
title_fullStr	Factors influencing satisfaction on YouTube usage among students
title_full_unstemmed	Factors influencing satisfaction on YouTube usage among students
title_sort	factors influencing satisfaction on youtube usage among students
publisher	Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia
publishDate	2018
url	http://irep.iium.edu.my/69112/ http://irep.iium.edu.my/69112/ http://irep.iium.edu.my/69112/1/69112_Factors%20Influencing%20Satisfaction%20on%20YouTube%20Usage%20among%20Students_article.pdf
first_indexed	2023-09-18T21:38:05Z
last_indexed	2023-09-18T21:38:05Z
_version_	1777412956046229504

Factors influencing satisfaction on YouTube usage among students

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