Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
Malaysia is considered as a global hub of Islamic banking and finance. To upgrade banking fac ilities, Malaysian banks provide various functions and services to its consumers. One of the most popular of these services is the credit card which prov ides consumers with an innovative and fl exible i...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Universiti Teknologi MARA
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/69144/ http://irep.iium.edu.my/69144/1/69144_Gaining%20Competitiveness%20Advantage%20of%20Islamic.pdf |
| Summary: | Malaysia is considered as a global hub of Islamic banking and finance. To upgrade banking
fac ilities, Malaysian banks provide various functions and services to its consumers. One of the
most popular of these services is the credit card which prov ides consumers with an innovative
and fl exible insight on banking services. Thus, in th e current yea rs, both Islamic and
conventional banks in Malaysia offer credit card services to its population. Numerous banks in
Malaysia face chall enges to compete within the conven tional credit card whi le working towards
atta ining the highest market share in Islamic credit cards. In order to be successful in the credit
card business, there is no altern ative for Islamic credit cards but to develop sustainable
competiti ve advantage. This study explores the increasing competitiveness of the Islamic credit
card among Muslim consumers in Malaysia. Various ex isting research and publications have
contributed to the coll ect ion of secondary data. The conceptual framework developed used for
gaining the competiti ve advantage of Islamic credit card has been derived from existing literature
in the Malaysian context. Islamic credit cards' competitiveness over the conventional credit card
to attract Muslim consumers and success in Malaysia is contrasted in this study. Subsequently,
this study will also facilitate the banks by allowing them to gain the competitive advantage in
Islamic credit card usage to capture the highest market share. In the meantime, this study wi ll
also be a valuable add ition to both academies and consumers alike. |
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