Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia

Malaysia is considered as a global hub of Islamic banking and finance. To upgrade banking fac ilities, Malaysian banks provide various functions and services to its consumers. One of the most popular of these services is the credit card which prov ides consumers with an innovative and fl exible i...

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Main Authors:	Haque, A. K. M. Ahasanul, Robel, S. D., Abdullah, Kalthom
Format:	Conference or Workshop Item
Language:	English
Published:	Universiti Teknologi MARA 2018
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/69144/ http://irep.iium.edu.my/69144/1/69144_Gaining%20Competitiveness%20Advantage%20of%20Islamic.pdf

id	iium-69144
recordtype	eprints
spelling	iium-691442019-01-15T01:46:05Z http://irep.iium.edu.my/69144/ Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia Haque, A. K. M. Ahasanul Robel, S. D. Abdullah, Kalthom HF5387 Business ethics Malaysia is considered as a global hub of Islamic banking and finance. To upgrade banking fac ilities, Malaysian banks provide various functions and services to its consumers. One of the most popular of these services is the credit card which prov ides consumers with an innovative and fl exible insight on banking services. Thus, in th e current yea rs, both Islamic and conventional banks in Malaysia offer credit card services to its population. Numerous banks in Malaysia face chall enges to compete within the conven tional credit card whi le working towards atta ining the highest market share in Islamic credit cards. In order to be successful in the credit card business, there is no altern ative for Islamic credit cards but to develop sustainable competiti ve advantage. This study explores the increasing competitiveness of the Islamic credit card among Muslim consumers in Malaysia. Various ex isting research and publications have contributed to the coll ect ion of secondary data. The conceptual framework developed used for gaining the competiti ve advantage of Islamic credit card has been derived from existing literature in the Malaysian context. Islamic credit cards' competitiveness over the conventional credit card to attract Muslim consumers and success in Malaysia is contrasted in this study. Subsequently, this study will also facilitate the banks by allowing them to gain the competitive advantage in Islamic credit card usage to capture the highest market share. In the meantime, this study wi ll also be a valuable add ition to both academies and consumers alike. Universiti Teknologi MARA 2018-04-04 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/69144/1/69144_Gaining%20Competitiveness%20Advantage%20of%20Islamic.pdf Haque, A. K. M. Ahasanul and Robel, S. D. and Abdullah, Kalthom (2018) Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia. In: International Malaysia Halal Conference 2018 (IMHALAL2018), 4th-7th April 2018, Kuala Lumpur.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5387 Business ethics
spellingShingle	HF5387 Business ethics Haque, A. K. M. Ahasanul Robel, S. D. Abdullah, Kalthom Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
description	Malaysia is considered as a global hub of Islamic banking and finance. To upgrade banking fac ilities, Malaysian banks provide various functions and services to its consumers. One of the most popular of these services is the credit card which prov ides consumers with an innovative and fl exible insight on banking services. Thus, in th e current yea rs, both Islamic and conventional banks in Malaysia offer credit card services to its population. Numerous banks in Malaysia face chall enges to compete within the conven tional credit card whi le working towards atta ining the highest market share in Islamic credit cards. In order to be successful in the credit card business, there is no altern ative for Islamic credit cards but to develop sustainable competiti ve advantage. This study explores the increasing competitiveness of the Islamic credit card among Muslim consumers in Malaysia. Various ex isting research and publications have contributed to the coll ect ion of secondary data. The conceptual framework developed used for gaining the competiti ve advantage of Islamic credit card has been derived from existing literature in the Malaysian context. Islamic credit cards' competitiveness over the conventional credit card to attract Muslim consumers and success in Malaysia is contrasted in this study. Subsequently, this study will also facilitate the banks by allowing them to gain the competitive advantage in Islamic credit card usage to capture the highest market share. In the meantime, this study wi ll also be a valuable add ition to both academies and consumers alike.
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul Robel, S. D. Abdullah, Kalthom
author_facet	Haque, A. K. M. Ahasanul Robel, S. D. Abdullah, Kalthom
author_sort	Haque, A. K. M. Ahasanul
title	Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
title_short	Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
title_full	Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
title_fullStr	Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
title_full_unstemmed	Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
title_sort	gaining competitiveness advantage of islamic credit card among muslim customer in malaysia
publisher	Universiti Teknologi MARA
publishDate	2018
url	http://irep.iium.edu.my/69144/ http://irep.iium.edu.my/69144/1/69144_Gaining%20Competitiveness%20Advantage%20of%20Islamic.pdf
first_indexed	2023-09-18T21:38:09Z
last_indexed	2023-09-18T21:38:09Z
_version_	1777412959865143296

Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia

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