Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia

The results of the survey showed that consumers generally know (53.3%) what genetically modified organisms (GMOs) are, but they do not have enough information about the genetic modification process. The main concerns of consumers about GMO foods are their carcinogenic effects to human. The usage of...

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Main Authors:	Uddin, Mohi, Islam, Mohd Aminul, Hossin, M.M Ismail
Format:	Article
Language:	English
Published:	Scholars Middle East Publishers 2018
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/69583/ http://irep.iium.edu.my/69583/ http://irep.iium.edu.my/69583/ http://irep.iium.edu.my/69583/1/Published_SJBMS-GMO.pdf

id	iium-69583
recordtype	eprints
spelling	iium-695832019-02-01T02:59:37Z http://irep.iium.edu.my/69583/ Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia Uddin, Mohi Islam, Mohd Aminul Hossin, M.M Ismail HF5410 Marketing. Distribution of products The results of the survey showed that consumers generally know (53.3%) what genetically modified organisms (GMOs) are, but they do not have enough information about the genetic modification process. The main concerns of consumers about GMO foods are their carcinogenic effects to human. The usage of GMOs in health sector and in preventing environmental pollution were the most approved areas by the consumers, whereas the majority of consumers disapproved the use of genetic modifications in food applications. This study shows that knowledge, perceived risks, attitude, labeling have a significant relationship with willingness to purchase GMO food products based on the survey conducted in Klang Valley, Malaysia. The study showed importance of willingness to purchase GMO food products to determine the success of the business with human needs. So, this study will help the GMO food products entrepreneur to plan and run their business accordingly to achieve success. In addition to that, the survey data will be helpful to the GMO authority, to understand the behavior intention of the consumers of Malaysia, which will help them for further research as well as to take adequate measures for the better managerial implications of the GMO food products company in Malaysia. Scholars Middle East Publishers 2018-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/69583/1/Published_SJBMS-GMO.pdf Uddin, Mohi and Islam, Mohd Aminul and Hossin, M.M Ismail (2018) Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia. Saudi Journal of Business and Management Studies, 3 (12). pp. 1324-1337. ISSN 2415-6663 E-ISSN 2415-6671 https://scholarsmepub.com/wp-content/uploads/2019/01/SJBMS-312-1324-1337.pdf 10.21276/sjbms.2018.3.12.6
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Uddin, Mohi Islam, Mohd Aminul Hossin, M.M Ismail Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
description	The results of the survey showed that consumers generally know (53.3%) what genetically modified organisms (GMOs) are, but they do not have enough information about the genetic modification process. The main concerns of consumers about GMO foods are their carcinogenic effects to human. The usage of GMOs in health sector and in preventing environmental pollution were the most approved areas by the consumers, whereas the majority of consumers disapproved the use of genetic modifications in food applications. This study shows that knowledge, perceived risks, attitude, labeling have a significant relationship with willingness to purchase GMO food products based on the survey conducted in Klang Valley, Malaysia. The study showed importance of willingness to purchase GMO food products to determine the success of the business with human needs. So, this study will help the GMO food products entrepreneur to plan and run their business accordingly to achieve success. In addition to that, the survey data will be helpful to the GMO authority, to understand the behavior intention of the consumers of Malaysia, which will help them for further research as well as to take adequate measures for the better managerial implications of the GMO food products company in Malaysia.
format	Article
author	Uddin, Mohi Islam, Mohd Aminul Hossin, M.M Ismail
author_facet	Uddin, Mohi Islam, Mohd Aminul Hossin, M.M Ismail
author_sort	Uddin, Mohi
title	Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
title_short	Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
title_full	Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
title_fullStr	Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
title_full_unstemmed	Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
title_sort	factors influencing consumers’ willingness to purchase genetically modified organism (gmo) food products in klang valley, malaysia
publisher	Scholars Middle East Publishers
publishDate	2018
url	http://irep.iium.edu.my/69583/ http://irep.iium.edu.my/69583/ http://irep.iium.edu.my/69583/ http://irep.iium.edu.my/69583/1/Published_SJBMS-GMO.pdf
first_indexed	2023-09-18T21:38:47Z
last_indexed	2023-09-18T21:38:47Z
_version_	1777412999474053120

Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia

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