E-Commerce success in Malaysia fashion industry: a case study on fashion valet

E-commerce industry has escalated rapidly in the past few decades as many businesses found the Internet technology has opened up a new and effective channel to reach customers globally and make the company more competitive in today’s challenging environment. There are several e-commerce companies...

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Main Authors:	Ab Llah, Nur Izzah Rahmiah, Rahim, Nurul Amirah, Hussin, Husnayati
Format:	Conference or Workshop Item
Language:	English
Published:	UMK 2018
Subjects:	HF Commerce T Technology (General)
Online Access:	http://irep.iium.edu.my/70032/ http://irep.iium.edu.my/70032/ http://irep.iium.edu.my/70032/1/70032_E-Commerce%20Success%20in%20Malaysia%20Fashion.pdf

id	iium-70032
recordtype	eprints
spelling	iium-700322019-02-21T02:27:56Z http://irep.iium.edu.my/70032/ E-Commerce success in Malaysia fashion industry: a case study on fashion valet Ab Llah, Nur Izzah Rahmiah Rahim, Nurul Amirah Hussin, Husnayati HF Commerce T Technology (General) E-commerce industry has escalated rapidly in the past few decades as many businesses found the Internet technology has opened up a new and effective channel to reach customers globally and make the company more competitive in today’s challenging environment. There are several e-commerce companies excelling around the world, however only a few homegrown ones became successful and well-known regionally or globally. Despite many studies have been done on these successful e-commerce companies, Malaysian-based ecommerce companies have yet to gain proper analysis and understanding on what contribute to their success. The purpose of this paper is to fill this gap by studying one of the top e-commerce companies in the fashion industry in Malaysia called Fashion Valet. The paper adopts a single case study approach where data was collected from various secondary sources and analyses were done to gain insights on what contribute to the success. Based on the findings, we concluded that several factors interplay in making Fashion Valet successful which include the business model, marketing strategies, website quality as well as entrepreneurial qualities of the founders themselves. UMK 2018 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/70032/1/70032_E-Commerce%20Success%20in%20Malaysia%20Fashion.pdf Ab Llah, Nur Izzah Rahmiah and Rahim, Nurul Amirah and Hussin, Husnayati (2018) E-Commerce success in Malaysia fashion industry: a case study on fashion valet. In: The 6th International Seminar on Entrepreneurship and Business (ISEB 2018), 24th November 2018, Kota Bharu, Kelantan. http://fkp.umk.edu.my/conference/iseb18/proceeding/p203u310c1-p649-664.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce T Technology (General)
spellingShingle	HF Commerce T Technology (General) Ab Llah, Nur Izzah Rahmiah Rahim, Nurul Amirah Hussin, Husnayati E-Commerce success in Malaysia fashion industry: a case study on fashion valet
description	E-commerce industry has escalated rapidly in the past few decades as many businesses found the Internet technology has opened up a new and effective channel to reach customers globally and make the company more competitive in today’s challenging environment. There are several e-commerce companies excelling around the world, however only a few homegrown ones became successful and well-known regionally or globally. Despite many studies have been done on these successful e-commerce companies, Malaysian-based ecommerce companies have yet to gain proper analysis and understanding on what contribute to their success. The purpose of this paper is to fill this gap by studying one of the top e-commerce companies in the fashion industry in Malaysia called Fashion Valet. The paper adopts a single case study approach where data was collected from various secondary sources and analyses were done to gain insights on what contribute to the success. Based on the findings, we concluded that several factors interplay in making Fashion Valet successful which include the business model, marketing strategies, website quality as well as entrepreneurial qualities of the founders themselves.
format	Conference or Workshop Item
author	Ab Llah, Nur Izzah Rahmiah Rahim, Nurul Amirah Hussin, Husnayati
author_facet	Ab Llah, Nur Izzah Rahmiah Rahim, Nurul Amirah Hussin, Husnayati
author_sort	Ab Llah, Nur Izzah Rahmiah
title	E-Commerce success in Malaysia fashion industry: a case study on fashion valet
title_short	E-Commerce success in Malaysia fashion industry: a case study on fashion valet
title_full	E-Commerce success in Malaysia fashion industry: a case study on fashion valet
title_fullStr	E-Commerce success in Malaysia fashion industry: a case study on fashion valet
title_full_unstemmed	E-Commerce success in Malaysia fashion industry: a case study on fashion valet
title_sort	e-commerce success in malaysia fashion industry: a case study on fashion valet
publisher	UMK
publishDate	2018
url	http://irep.iium.edu.my/70032/ http://irep.iium.edu.my/70032/ http://irep.iium.edu.my/70032/1/70032_E-Commerce%20Success%20in%20Malaysia%20Fashion.pdf
first_indexed	2023-09-18T21:39:25Z
last_indexed	2023-09-18T21:39:25Z
_version_	1777413039803334656

E-Commerce success in Malaysia fashion industry: a case study on fashion valet

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