The influence of ukhuwwah in the dynamic interplay of technological change and competitive advantage for business sustainability: the case of small and medium enterprises (SMEs) in Malaysia
Technological change is continuous in the dynamic business world. In the competitive world, companies are struggling to create, maintain and sustain competitive advantage for superior performance and survival in the business. While survival for profitability and growth is essential, business continu...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Zes Rokman Resources
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/70914/ http://irep.iium.edu.my/70914/ http://irep.iium.edu.my/70914/1/70914_The%20influence%20of%20ukhuwwah%20in%20the%20dynamic.pdf |