Kansei evaluation of headscarf (hijab, tudung) designs

Headscarf (tudung in Malay Language) has become one of the Muslimah fashion. Nowadays, there are massive brands and designs of tudung are available in the market. However, most of the designs are dependent on designers’ artistic sensibility. Moreover, lack of proper consideration on user preferenc...

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Main Authors:	Ismail, Azkar Zahidi, Mohd Zamri, Muhamad Zul Asraf, Adnan, Ammar, Mat Hasan, Mohd Raziff, Muhamad Khairussaleh, Nor Khairusshima, Abdul Hamid, Abd. Malek
Format:	Article
Language:	English
Published:	Malaysian Ministry of Higher Education 2018
Subjects:	TS1300 Textile industries TX Home economics
Online Access:	http://irep.iium.edu.my/70997/ http://irep.iium.edu.my/70997/ http://irep.iium.edu.my/70997/1/70997_Kansei%20evaluation%20of%20headscarf.pdf

id	iium-70997
recordtype	eprints
spelling	iium-709972019-10-14T01:12:14Z http://irep.iium.edu.my/70997/ Kansei evaluation of headscarf (hijab, tudung) designs Ismail, Azkar Zahidi Mohd Zamri, Muhamad Zul Asraf Adnan, Ammar Mat Hasan, Mohd Raziff Muhamad Khairussaleh, Nor Khairusshima Abdul Hamid, Abd. Malek TS1300 Textile industries TX Home economics Headscarf (tudung in Malay Language) has become one of the Muslimah fashion. Nowadays, there are massive brands and designs of tudung are available in the market. However, most of the designs are dependent on designers’ artistic sensibility. Moreover, lack of proper consideration on user preferences may results in an unfit product that may minimize the potential profit. This study used Kansei evaluation to obtain user preferences on tudung in general, more specifically, on the design criteria of the tudung in Malaysian context. Twenty-five participants were involved in a semi-structured interview, and three designs of tudung were selected (namely Ariani, Naelofar, and Galeria), and ten Kansei words were obtained (trending, beautiful, quality fabric, non-transparent, cooling effect, comfortable, easy to wear, easy to shape, wrinkle free, and uncrowded design). These information were then converted into a Kansei Questionnaire, in which a respondent was asked to rate the three selected designs based on the ten Kansei words. 158 respondents were completed the questionnaire. In overall, Ariani scored the highest among the three designs (M = 3.86; SD = 0.367), follows closely by Galeria (M = 3.85; SD = 0.321), and the lowest was Naelofar (M = 3.40; SD = 0.321). The result also reveals that there is a significant difference between the three chosen designs at p < 0.05, [F (2, 27) = 6.295, p = 0.006]. The results from this study give an additional information regarding the user preferences on tudung’s design in general, more specifically, recommends the preferable tudung design based on the design criteria, in which will optimized the fit between the design and user preferences. Malaysian Ministry of Higher Education 2018-06 Article PeerReviewed application/pdf en http://irep.iium.edu.my/70997/1/70997_Kansei%20evaluation%20of%20headscarf.pdf Ismail, Azkar Zahidi and Mohd Zamri, Muhamad Zul Asraf and Adnan, Ammar and Mat Hasan, Mohd Raziff and Muhamad Khairussaleh, Nor Khairusshima and Abdul Hamid, Abd. Malek (2018) Kansei evaluation of headscarf (hijab, tudung) designs. Human Factors and Ergonomics Journal, 3 (1). pp. 34-38. E-ISSN 2590-3750 http://hfem.org/wp-content/uploads/2018/07/6_KANSEI-EVALUATION-OF-HEADSCARF-HIJAB-OR-TUDUNG-DESIGNS.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	TS1300 Textile industries TX Home economics
spellingShingle	TS1300 Textile industries TX Home economics Ismail, Azkar Zahidi Mohd Zamri, Muhamad Zul Asraf Adnan, Ammar Mat Hasan, Mohd Raziff Muhamad Khairussaleh, Nor Khairusshima Abdul Hamid, Abd. Malek Kansei evaluation of headscarf (hijab, tudung) designs
description	Headscarf (tudung in Malay Language) has become one of the Muslimah fashion. Nowadays, there are massive brands and designs of tudung are available in the market. However, most of the designs are dependent on designers’ artistic sensibility. Moreover, lack of proper consideration on user preferences may results in an unfit product that may minimize the potential profit. This study used Kansei evaluation to obtain user preferences on tudung in general, more specifically, on the design criteria of the tudung in Malaysian context. Twenty-five participants were involved in a semi-structured interview, and three designs of tudung were selected (namely Ariani, Naelofar, and Galeria), and ten Kansei words were obtained (trending, beautiful, quality fabric, non-transparent, cooling effect, comfortable, easy to wear, easy to shape, wrinkle free, and uncrowded design). These information were then converted into a Kansei Questionnaire, in which a respondent was asked to rate the three selected designs based on the ten Kansei words. 158 respondents were completed the questionnaire. In overall, Ariani scored the highest among the three designs (M = 3.86; SD = 0.367), follows closely by Galeria (M = 3.85; SD = 0.321), and the lowest was Naelofar (M = 3.40; SD = 0.321). The result also reveals that there is a significant difference between the three chosen designs at p < 0.05, [F (2, 27) = 6.295, p = 0.006]. The results from this study give an additional information regarding the user preferences on tudung’s design in general, more specifically, recommends the preferable tudung design based on the design criteria, in which will optimized the fit between the design and user preferences.
format	Article
author	Ismail, Azkar Zahidi Mohd Zamri, Muhamad Zul Asraf Adnan, Ammar Mat Hasan, Mohd Raziff Muhamad Khairussaleh, Nor Khairusshima Abdul Hamid, Abd. Malek
author_facet	Ismail, Azkar Zahidi Mohd Zamri, Muhamad Zul Asraf Adnan, Ammar Mat Hasan, Mohd Raziff Muhamad Khairussaleh, Nor Khairusshima Abdul Hamid, Abd. Malek
author_sort	Ismail, Azkar Zahidi
title	Kansei evaluation of headscarf (hijab, tudung) designs
title_short	Kansei evaluation of headscarf (hijab, tudung) designs
title_full	Kansei evaluation of headscarf (hijab, tudung) designs
title_fullStr	Kansei evaluation of headscarf (hijab, tudung) designs
title_full_unstemmed	Kansei evaluation of headscarf (hijab, tudung) designs
title_sort	kansei evaluation of headscarf (hijab, tudung) designs
publisher	Malaysian Ministry of Higher Education
publishDate	2018
url	http://irep.iium.edu.my/70997/ http://irep.iium.edu.my/70997/ http://irep.iium.edu.my/70997/1/70997_Kansei%20evaluation%20of%20headscarf.pdf
first_indexed	2023-09-18T21:40:46Z
last_indexed	2023-09-18T21:40:46Z
_version_	1777413124784128000

Kansei evaluation of headscarf (hijab, tudung) designs

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