Mapping the sensory values in the core zone area of Melaka world heritage site

The influence of sensory experience in generating positive tourist experience has emerged to be a cutting-edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension relat...

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Main Authors:	Abd Rahman, Nur Hidayah, Ismail, Hairul Nizam, Khalifah, Zainab
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	G Geography (General) GE Environmental Sciences HM Sociology HM621 Culture
Online Access:	http://irep.iium.edu.my/71123/ http://irep.iium.edu.my/71123/ http://irep.iium.edu.my/71123/1/71123_Mapping%20the%20sensory%20values.pdf

id	iium-71123
recordtype	eprints
spelling	iium-711232019-03-19T04:26:58Z http://irep.iium.edu.my/71123/ Mapping the sensory values in the core zone area of Melaka world heritage site Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab G Geography (General) GE Environmental Sciences HM Sociology HM621 Culture The influence of sensory experience in generating positive tourist experience has emerged to be a cutting-edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension related to the formation of ‘tourist space’ via tourist consumption and valuation towards available cultural heritage attractions based on their sensory experience. Critical shift in the objectivism approach from the light of valuing sensory experience has motivated the exploration of survey mapping method in this study. Hence, this study employed the survey mapping method derived from the landscape planning approach, in which a guide map was designed for international tourists to value each attraction during their visit at the Core Zone Area of Melaka World Heritage Site. The data gathered from 268 respondents were classified into five sensory mappings that reflected the concentration of sensory values of visual, gustatory, auditory, olfactory, and tactile perceptions. Visualisation of sensory mapping had been based on the classification of positive, moderate, and negative sensory values. The outcomes from these sensory mappings signify the notion of ‘tourist space’ or ‘honey pot’ among tourists based on their sensory experiences in the Core Zone area of Melaka World Heritage Site. This exploration of the survey mapping method has contributed to a critical discussion on the methodological approach, whereby most studies concerning sensory experience are dominated by the qualitative approach. Therefore, the study results could strengthen the management and planning by highlighting the significance of sensory quality in conserving and preserving momentous cultural heritage attractions. 2018 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/71123/1/71123_Mapping%20the%20sensory%20values.pdf Abd Rahman, Nur Hidayah and Ismail, Hairul Nizam and Khalifah, Zainab (2018) Mapping the sensory values in the core zone area of Melaka world heritage site. In: The 11th Tourism Outlook Conference: Heritage Tourism Beyond Borders and Civilization 2018, 2nd-5th October 2018, Eskisehir, Turkey. https://www.anadolu.edu.tr/en/academics/faculties/330/turizm-fakultesi/announcements
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	G Geography (General) GE Environmental Sciences HM Sociology HM621 Culture
spellingShingle	G Geography (General) GE Environmental Sciences HM Sociology HM621 Culture Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab Mapping the sensory values in the core zone area of Melaka world heritage site
description	The influence of sensory experience in generating positive tourist experience has emerged to be a cutting-edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension related to the formation of ‘tourist space’ via tourist consumption and valuation towards available cultural heritage attractions based on their sensory experience. Critical shift in the objectivism approach from the light of valuing sensory experience has motivated the exploration of survey mapping method in this study. Hence, this study employed the survey mapping method derived from the landscape planning approach, in which a guide map was designed for international tourists to value each attraction during their visit at the Core Zone Area of Melaka World Heritage Site. The data gathered from 268 respondents were classified into five sensory mappings that reflected the concentration of sensory values of visual, gustatory, auditory, olfactory, and tactile perceptions. Visualisation of sensory mapping had been based on the classification of positive, moderate, and negative sensory values. The outcomes from these sensory mappings signify the notion of ‘tourist space’ or ‘honey pot’ among tourists based on their sensory experiences in the Core Zone area of Melaka World Heritage Site. This exploration of the survey mapping method has contributed to a critical discussion on the methodological approach, whereby most studies concerning sensory experience are dominated by the qualitative approach. Therefore, the study results could strengthen the management and planning by highlighting the significance of sensory quality in conserving and preserving momentous cultural heritage attractions.
format	Conference or Workshop Item
author	Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab
author_facet	Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab
author_sort	Abd Rahman, Nur Hidayah
title	Mapping the sensory values in the core zone area of Melaka world heritage site
title_short	Mapping the sensory values in the core zone area of Melaka world heritage site
title_full	Mapping the sensory values in the core zone area of Melaka world heritage site
title_fullStr	Mapping the sensory values in the core zone area of Melaka world heritage site
title_full_unstemmed	Mapping the sensory values in the core zone area of Melaka world heritage site
title_sort	mapping the sensory values in the core zone area of melaka world heritage site
publishDate	2018
url	http://irep.iium.edu.my/71123/ http://irep.iium.edu.my/71123/ http://irep.iium.edu.my/71123/1/71123_Mapping%20the%20sensory%20values.pdf
first_indexed	2023-09-18T21:40:57Z
last_indexed	2023-09-18T21:40:57Z
_version_	1777413135777398784

Mapping the sensory values in the core zone area of Melaka world heritage site

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