Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor

Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations,...

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Main Authors:	Che Azimi, Amin Mustaqim, Farudz, Baiduri Zaiyanna, Mohd Rosdan, Khairunnissa, Hamidi, Nurul Hassanah, Noor Azman, Nor Afifin Nadia, Roslim, Nordanish Sofea Illyana, Abd Rahman, Nur Hidayah
Format:	Conference or Workshop Item
Language:	English
Published:	Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 13500 Permatang Pauh, Penang 2019
Subjects:	GV Recreation Leisure H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/1/72155_Tourmuove%20application.pdf

id	iium-72155
recordtype	eprints
spelling	iium-721552019-05-15T06:59:40Z http://irep.iium.edu.my/72155/ Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah GV Recreation Leisure H Social Sciences (General) Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations, interest and compositions, the timing of visits and the destination knowledge as well as the emotional value of the places among tourists. A data collection has been executed at Muar, Johor in order to gather the tourist attraction pattern, as well as intra-destination movement in aspect of trip and personal characteristic among visitors. This application comprises the features that will help tourist to efficiently travel in Muar town. The features help the tourist to navigate the most preferred places acquired by them. "TourMuOve" included a game named "MuoJom" which is similar to Augmented Reality game namely "PokemonGo". This game can assist businesses collaboration with locals' restaurants and stalls to give away free vouchers and discounts in the games. In return, more tourists and visitors will drop by to their shops to redeem the vouchers and enjoy catching vouchers while visiting the attraction areas. This application will benefit Muar in terms of promoting Muar and increasing its tourist arrival. Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 13500 Permatang Pauh, Penang 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/72155/1/72155_Tourmuove%20application.pdf Che Azimi, Amin Mustaqim and Farudz, Baiduri Zaiyanna and Mohd Rosdan, Khairunnissa and Hamidi, Nurul Hassanah and Noor Azman, Nor Afifin Nadia and Roslim, Nordanish Sofea Illyana and Abd Rahman, Nur Hidayah (2019) Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor. In: Penang International Invention, Innovation and Design 2019 (PIID2019), 27th-28th MARCH 2019, Permatang Pauh, Pulau Pinang. http://www.penangiid.com/ 978-967-0841-53-3
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	GV Recreation Leisure H Social Sciences (General)
spellingShingle	GV Recreation Leisure H Social Sciences (General) Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor
description	Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations, interest and compositions, the timing of visits and the destination knowledge as well as the emotional value of the places among tourists. A data collection has been executed at Muar, Johor in order to gather the tourist attraction pattern, as well as intra-destination movement in aspect of trip and personal characteristic among visitors. This application comprises the features that will help tourist to efficiently travel in Muar town. The features help the tourist to navigate the most preferred places acquired by them. "TourMuOve" included a game named "MuoJom" which is similar to Augmented Reality game namely "PokemonGo". This game can assist businesses collaboration with locals' restaurants and stalls to give away free vouchers and discounts in the games. In return, more tourists and visitors will drop by to their shops to redeem the vouchers and enjoy catching vouchers while visiting the attraction areas. This application will benefit Muar in terms of promoting Muar and increasing its tourist arrival.
format	Conference or Workshop Item
author	Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah
author_facet	Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah
author_sort	Che Azimi, Amin Mustaqim
title	Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor
title_short	Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor
title_full	Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor
title_fullStr	Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor
title_full_unstemmed	Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor
title_sort	tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in muar, johor
publisher	Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 13500 Permatang Pauh, Penang
publishDate	2019
url	http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/1/72155_Tourmuove%20application.pdf
first_indexed	2023-09-18T21:42:17Z
last_indexed	2023-09-18T21:42:17Z
_version_	1777413219517726720

Tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor

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