A conceptual paper on the role of local champion in rural tourism destination in Malaysia

The prosperous of rural tourism development is rely not only on the local community participation but, it is depending on the effectives of leader to navigate the group and the followers to achieve certain objectives. However, there is a little empirical study has been done on this area by the schol...

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Bibliographic Details
Main Authors: Abas, Siti Aisah, Abd Halim, Norhazliza
Format: Article
Language:English
English
English
Published: Blue Eyes Intelligence Engineering & Sciences Publication 2019
Subjects:
Online Access:http://irep.iium.edu.my/72365/
http://irep.iium.edu.my/72365/
http://irep.iium.edu.my/72365/2/IJRTE%20SAA.pdf
http://irep.iium.edu.my/72365/8/72365_A%20conceptual%20paper%20on%20the%20role%20of%20local%20champion_scopus.pdf
http://irep.iium.edu.my/72365/9/72365_A%20conceptual%20paper%20on%20the%20role%20of%20local%20champion_scopus.pdf

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