A conceptual paper on the role of local champion in rural tourism destination in Malaysia
The prosperous of rural tourism development is rely not only on the local community participation but, it is depending on the effectives of leader to navigate the group and the followers to achieve certain objectives. However, there is a little empirical study has been done on this area by the schol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English English |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72365/ http://irep.iium.edu.my/72365/ http://irep.iium.edu.my/72365/2/IJRTE%20SAA.pdf http://irep.iium.edu.my/72365/8/72365_A%20conceptual%20paper%20on%20the%20role%20of%20local%20champion_scopus.pdf http://irep.iium.edu.my/72365/9/72365_A%20conceptual%20paper%20on%20the%20role%20of%20local%20champion_scopus.pdf |