Determining intention to buy air e-tickets in Malaysia

Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the fac...

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Main Authors:	Kwee-Fah, Lee, Haque, Ahasanul, Maulan, Suharni, Abdullah, Kalthom
Format:	Article
Language:	English English
Published:	Growing Science 2019
Subjects:	HD9000 Special industries and trades
Online Access:	http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf

id	iium-72693
recordtype	eprints
spelling	iium-726932019-12-17T03:57:31Z http://irep.iium.edu.my/72693/ Determining intention to buy air e-tickets in Malaysia Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom HD9000 Special industries and trades Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the factors that determine consumers’ intentions to buy air e-tickets. The factors include the disadvantage and advantage of buying air e-tickets, represented by perceived risk and perceived usefulness, respectively. The results show that Malaysian consumers’ perceptions of risk outweigh the perceived usefulness of e-ticketing, and negatively affect intentions to buy air e-tickets. Perceived risk also has a negative effect on perceived usefulness, making usefulness insignificant to buying intention online. These findings imply that for Malaysian consumers, perceived risk far outweighs perceived usefulness where intention to buy air e-tickets is concerned. © 2019 by the authors; licensee Growing Science, Canada. Growing Science 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf application/pdf en http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf Kwee-Fah, Lee and Haque, Ahasanul and Maulan, Suharni and Abdullah, Kalthom (2019) Determining intention to buy air e-tickets in Malaysia. Management Science Letters, 9 (6). pp. 933-944. ISSN 1923-9335 http://www.growingscience.com/msl/Vol9/msl_2019_66.pdf 10.5267/j.msl.2019.2.009
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HD9000 Special industries and trades
spellingShingle	HD9000 Special industries and trades Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom Determining intention to buy air e-tickets in Malaysia
description	Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the factors that determine consumers’ intentions to buy air e-tickets. The factors include the disadvantage and advantage of buying air e-tickets, represented by perceived risk and perceived usefulness, respectively. The results show that Malaysian consumers’ perceptions of risk outweigh the perceived usefulness of e-ticketing, and negatively affect intentions to buy air e-tickets. Perceived risk also has a negative effect on perceived usefulness, making usefulness insignificant to buying intention online. These findings imply that for Malaysian consumers, perceived risk far outweighs perceived usefulness where intention to buy air e-tickets is concerned. © 2019 by the authors; licensee Growing Science, Canada.
format	Article
author	Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom
author_facet	Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom
author_sort	Kwee-Fah, Lee
title	Determining intention to buy air e-tickets in Malaysia
title_short	Determining intention to buy air e-tickets in Malaysia
title_full	Determining intention to buy air e-tickets in Malaysia
title_fullStr	Determining intention to buy air e-tickets in Malaysia
title_full_unstemmed	Determining intention to buy air e-tickets in Malaysia
title_sort	determining intention to buy air e-tickets in malaysia
publisher	Growing Science
publishDate	2019
url	http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf
first_indexed	2023-09-18T21:43:01Z
last_indexed	2023-09-18T21:43:01Z
_version_	1777413266359713792

Determining intention to buy air e-tickets in Malaysia

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