The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising
Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge and Steiner (1961). It depicts the various steps prospective consumers go through before making a purchase. Advertising is the force that is able to move consumers along the different steps. The purpose of life...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Online Access: | http://irep.iium.edu.my/72823/ http://irep.iium.edu.my/72823/13/72823_THE%20LAVIDGE%20AND%20STEINER%20HIERARCHY_complete.pdf |
| Summary: | Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge and Steiner (1961). It depicts the various steps prospective consumers go through before making a purchase. Advertising is the force that is able to move consumers along the different steps. The purpose of life for a Muslim is to worship Allah. In view of this, all Muslims should receive guidance from the Qur’an and Sunnah. Advertising effectiveness has to be examined in accordance with these sources. A framework amalgamating a hierarchy of effects model and Islamic principles is created to assist advertisers in their decision making. |
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