Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs

Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, suppo...

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Bibliographic Details
Main Author: Mokhtar, Aida
Format: Conference or Workshop Item
Language:English
English
Published: 2018
Subjects:
Online Access:http://irep.iium.edu.my/72830/
http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf
http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf
id iium-72830
recordtype eprints
spelling iium-728302019-06-28T09:02:33Z http://irep.iium.edu.my/72830/ Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs Mokhtar, Aida P87 Communication. Mass media Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, support needs to be provided to people with disabilities. The paper examines advertisements by Apple that showcase gadgets that provide support for the disabled using critical discourse analysis. 2018-06-08 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf application/pdf en http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf Mokhtar, Aida (2018) Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018, 8th June 2018, Bangi, Selangor. (Unpublished)
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
English
topic P87 Communication. Mass media
spellingShingle P87 Communication. Mass media
Mokhtar, Aida
Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
description Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, support needs to be provided to people with disabilities. The paper examines advertisements by Apple that showcase gadgets that provide support for the disabled using critical discourse analysis.
format Conference or Workshop Item
author Mokhtar, Aida
author_facet Mokhtar, Aida
author_sort Mokhtar, Aida
title Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_short Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_full Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_fullStr Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_full_unstemmed Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_sort advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
publishDate 2018
url http://irep.iium.edu.my/72830/
http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf
http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf
first_indexed 2023-09-18T21:43:15Z
last_indexed 2023-09-18T21:43:15Z
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