Mokhtar, A. (2016). A framework for Islamic advertising: Using Lavidge and Steiner's hierarchy of effects model. IIUM Press.
Chicago Style (17th ed.) CitationMokhtar, Aida. A Framework for Islamic Advertising: Using Lavidge and Steiner's Hierarchy of Effects Model. IIUM Press, 2016.
MLA (8th ed.) CitationMokhtar, Aida. A Framework for Islamic Advertising: Using Lavidge and Steiner's Hierarchy of Effects Model. IIUM Press, 2016.
Warning: These citations may not always be 100% accurate.