A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model

Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology...

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Main Author:	Mokhtar, Aida
Format:	Article
Language:	English English English
Published:	IIUM Press 2016
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72846/ http://irep.iium.edu.my/72846/ http://irep.iium.edu.my/72846/1/55914_A%20framework%20for%20Islamic%20advertising.pdf http://irep.iium.edu.my/72846/7/55914_A%20framework%20for%20Islamic%20advertising_scopus.pdf http://irep.iium.edu.my/72846/13/55914_A%20framework%20for%20Islamic_wos.pdf

id	iium-72846
recordtype	eprints
spelling	iium-728462019-06-28T08:44:33Z http://irep.iium.edu.my/72846/ A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model Mokhtar, Aida H Social Sciences (General) P87 Communication. Mass media Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology. Advertisers could use advertising and other marketing communication tools to spur consumers up the steps of the model. The purpose of this paper is to examine the Lavidge and Steiner model from the Islamic perspective and produce a framework of Islamic advertising. This aim arose from the targeting of the growing Muslim market by several advertising campaigns. It also arose from previous research studies that have recommend advertisers be sensitive to the Islamic beliefs of the Muslim target audience in producing effective advertising messages. The model therefore requires an Islamic dimension to guide the production of effective advertisements for Muslims. IIUM Press 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/72846/1/55914_A%20framework%20for%20Islamic%20advertising.pdf application/pdf en http://irep.iium.edu.my/72846/7/55914_A%20framework%20for%20Islamic%20advertising_scopus.pdf application/pdf en http://irep.iium.edu.my/72846/13/55914_A%20framework%20for%20Islamic_wos.pdf Mokhtar, Aida (2016) A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model. Intellectual Discourse, 24 (2). pp. 273-294. ISSN 0128-4878 E-ISSN 2289-5639 https://www.scopus.com/record/display.uri?eid=2-s2.0-85007402455&origin=resultslist&sort=plf-f&src=s&st1=A+framework+for+Islamic+advertising%3a+Using+Lavidge+and+Steiner%27s+hierarchy+of+effects+model&st2=&sid=CE45361B310952B473D94C45AEB99252.wsnAw8kcdt7IPYLO0V48gA%3a1020&sot=b&sdt=b&sl=106&s=TITLE-ABS-KEY%28A+framework+for+Islamic+advertising%3a+Using+Lavidge+and+Steiner%27s+hierarchy+of+effects+model%29&relpos=0&citeCnt=0&searchTerm=
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	H Social Sciences (General) P87 Communication. Mass media
spellingShingle	H Social Sciences (General) P87 Communication. Mass media Mokhtar, Aida A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
description	Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology. Advertisers could use advertising and other marketing communication tools to spur consumers up the steps of the model. The purpose of this paper is to examine the Lavidge and Steiner model from the Islamic perspective and produce a framework of Islamic advertising. This aim arose from the targeting of the growing Muslim market by several advertising campaigns. It also arose from previous research studies that have recommend advertisers be sensitive to the Islamic beliefs of the Muslim target audience in producing effective advertising messages. The model therefore requires an Islamic dimension to guide the production of effective advertisements for Muslims.
format	Article
author	Mokhtar, Aida
author_facet	Mokhtar, Aida
author_sort	Mokhtar, Aida
title	A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
title_short	A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
title_full	A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
title_fullStr	A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
title_full_unstemmed	A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
title_sort	framework for islamic advertising: using lavidge and steiner's hierarchy of effects model
publisher	IIUM Press
publishDate	2016
url	http://irep.iium.edu.my/72846/ http://irep.iium.edu.my/72846/ http://irep.iium.edu.my/72846/1/55914_A%20framework%20for%20Islamic%20advertising.pdf http://irep.iium.edu.my/72846/7/55914_A%20framework%20for%20Islamic%20advertising_scopus.pdf http://irep.iium.edu.my/72846/13/55914_A%20framework%20for%20Islamic_wos.pdf
first_indexed	2023-09-18T21:43:17Z
last_indexed	2023-09-18T21:43:17Z
_version_	1777413282761539584

A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model

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