A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology...
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| Format: | Article |
| Language: | English English English |
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IIUM Press
2016
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| Online Access: | http://irep.iium.edu.my/72846/ http://irep.iium.edu.my/72846/ http://irep.iium.edu.my/72846/1/55914_A%20framework%20for%20Islamic%20advertising.pdf http://irep.iium.edu.my/72846/7/55914_A%20framework%20for%20Islamic%20advertising_scopus.pdf http://irep.iium.edu.my/72846/13/55914_A%20framework%20for%20Islamic_wos.pdf |
