The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study

Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flou...

Full description

Bibliographic Details
Main Authors:	Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	HF3000 By region or country
Online Access:	http://irep.iium.edu.my/7382/ http://irep.iium.edu.my/7382/ http://irep.iium.edu.my/7382/1/ICABE_2010_Conference_Proceedings_Paper_3_%281%29.pdf

id	iium-7382
recordtype	eprints
spelling	iium-73822011-11-29T12:59:47Z http://irep.iium.edu.my/7382/ The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan HF3000 By region or country Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flourishing in others. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore and Japan. Prior studies have been conducted using traditional adoption models and theories (such as TAM) that mainly focus on technology aspects. This study aims to identify some factors that affect the adoption of M-commerce in the Klang Valley of Malaysia by developing M-commerce adoption Model based on traditional technology model such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). The findings revealed that Perceived Usefulness, Perceived Ease of Use, and Perceived trust are positively associated with consumer attitude towards use M-commerce which affecting consumer intention to use. Personal innovativeness and perceived cost were found to have insignificant effect on consumer attitude towards use. In addition, Social Influence and self-control are affecting subjective norm which has significant affect consumer intention to use m-commerce. Self-efficacy and facilitating condition are also affecting perceived behavioral control which has strong relationship with consumer intention to use m-commerce. The findings made a contribution, allowing us to understand the factors that can affect the adoption of m-commerce. The study successfully extended TPB and TAM model with Subjective norm and personal behavioral control to represent a model for the adoption of m-commerce in Malaysia. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/7382/1/ICABE_2010_Conference_Proceedings_Paper_3_%281%29.pdf Sadi, A.H.M. Saifullah and Noordin, Mohamad Fauzan (2010) The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study. In: The 2nd International Conference on Applided Business and Economics (ICABE 2010), 14-15 December 2010, Sohar University, Oman. http://soharuni.edu.om/ICABE10/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF3000 By region or country
spellingShingle	HF3000 By region or country Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study
description	Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flourishing in others. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore and Japan. Prior studies have been conducted using traditional adoption models and theories (such as TAM) that mainly focus on technology aspects. This study aims to identify some factors that affect the adoption of M-commerce in the Klang Valley of Malaysia by developing M-commerce adoption Model based on traditional technology model such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). The findings revealed that Perceived Usefulness, Perceived Ease of Use, and Perceived trust are positively associated with consumer attitude towards use M-commerce which affecting consumer intention to use. Personal innovativeness and perceived cost were found to have insignificant effect on consumer attitude towards use. In addition, Social Influence and self-control are affecting subjective norm which has significant affect consumer intention to use m-commerce. Self-efficacy and facilitating condition are also affecting perceived behavioral control which has strong relationship with consumer intention to use m-commerce. The findings made a contribution, allowing us to understand the factors that can affect the adoption of m-commerce. The study successfully extended TPB and TAM model with Subjective norm and personal behavioral control to represent a model for the adoption of m-commerce in Malaysia.
format	Conference or Workshop Item
author	Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan
author_facet	Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan
author_sort	Sadi, A.H.M. Saifullah
title	The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study
title_short	The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study
title_full	The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study
title_fullStr	The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study
title_full_unstemmed	The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study
title_sort	adoption of mobile commerce in the klang valley of malaysia: an empirical study
publishDate	2010
url	http://irep.iium.edu.my/7382/ http://irep.iium.edu.my/7382/ http://irep.iium.edu.my/7382/1/ICABE_2010_Conference_Proceedings_Paper_3_%281%29.pdf
first_indexed	2023-09-18T20:16:45Z
last_indexed	2023-09-18T20:16:45Z
_version_	1777407838736351232

The adoption of mobile commerce in the Klang Valley of Malaysia: an empirical study

Similar Items