The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing

This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Mal...

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Main Author:	Mohamed, Shafizan
Format:	Conference or Workshop Item
Language:	English English English
Published:	2019
Subjects:	H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races
Online Access:	http://irep.iium.edu.my/73843/ http://irep.iium.edu.my/73843/1/corena%20certificate.pdf http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf http://irep.iium.edu.my/73843/21/73843%20slide.pdf

id	iium-73843
recordtype	eprints
spelling	iium-738432019-08-22T07:46:45Z http://irep.iium.edu.my/73843/ The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing Mohamed, Shafizan H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Malay audiences through the designs of its covers. A visual analysis of 80 covers from 1941 to 2018 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Mastika can be explained through 6 time phases that captured a dynamic use of images and graphics to define and represent the interest of the Malay audiences. 2019 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/73843/1/corena%20certificate.pdf application/pdf en http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf application/pdf en http://irep.iium.edu.my/73843/21/73843%20slide.pdf Mohamed, Shafizan (2019) The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing. In: Communication Research Seminar (CORENA 2019), 25th July 2019, Kuala Lumpur. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races
spellingShingle	H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races Mohamed, Shafizan The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
description	This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Malay audiences through the designs of its covers. A visual analysis of 80 covers from 1941 to 2018 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Mastika can be explained through 6 time phases that captured a dynamic use of images and graphics to define and represent the interest of the Malay audiences.
format	Conference or Workshop Item
author	Mohamed, Shafizan
author_facet	Mohamed, Shafizan
author_sort	Mohamed, Shafizan
title	The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_short	The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_full	The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_fullStr	The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_full_unstemmed	The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_sort	77 years (1941-2018) evolution of mastika’s cover: a visual framing
publishDate	2019
url	http://irep.iium.edu.my/73843/ http://irep.iium.edu.my/73843/1/corena%20certificate.pdf http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf http://irep.iium.edu.my/73843/21/73843%20slide.pdf
first_indexed	2023-09-18T21:44:42Z
last_indexed	2023-09-18T21:44:42Z
_version_	1777413372299444224

The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing

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